Company Research Report: Sundried

Company Overview

• Name: Sundried

• Mission: At Sundried, the mission is to provide high-quality, long-lasting, and affordable triathlon clothing with an eco-friendly twist. The company emphasizes investment in durable training attire that acts as a lifelong companion for athletes, promoting ethical practices and sustainability.

• Founded: Sundried was founded by entrepreneur, triathlete, and family man Daniel Puddick in 2015 and officially launched in 2016.

• Key People: Daniel Puddick (Founder)

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Sundried is known for its professional-quality triathlon clothing designed with an eco-friendly approach, leveraging recycled materials. The company is renowned for its sustainable activewear collections like EcoTech®, which include garments made from coffee grounds and recycled plastics.

Products

Product Categories

1. Men's Cycle Apparel

• Description: High-performance cycling apparel designed for comfort and efficiency.

2. Women's Cycle Apparel

• Description: High-performance cycling apparel tailored for women to maximize comfort and effectiveness.

3. Cycle Shoes

• Description: Specialized shoes catering to road, MTB, and spin cycling, ensuring optimal performance.

4. Athleisure

• Description: Activewear designed for all-day, everyday wear, blending style with functionality.

Notable Products

• Sundried Power Sports Bra

• Price: £22.00

• Description: A supportive sports bra designed for performance and comfort during workouts.

• Sundried Ruinette 2.0 Women's Leggings

• Price: £20.00

• Description: Comfortable women's leggings suitable for a variety of fitness activities.

• Sundried Peloton Men's Training Bib Shorts

• Price: £40.00

• Description: High-quality men's bib shorts for training, offering comfort and support.

• Sundried Piz Fora Women's Recycled Training Vest

• Price: £16.00

• Description: A lightweight vest made from recycled materials, designed for training.

Key Features of Products

• EcoTech® Collection: Activewear made from recycled sustainable materials, such as coffee grounds and plastic, promoting environmental sustainability.

• Sweat-Wicking Technology: Keeps athletes dry and comfortable by wicking sweat away from the body.

• Multi-way Stretch: 4-way stretch fabrics that provide ultimate comfort, breathability, and movability.

• Temperature Control: Fabrics designed to regulate body temperature, providing warmth in the cold and coolness in the heat.

Recent Developments

• New Products:

• Recently introduced products include the Sundried Sport Pianura Cycle Jerseys for both men and women, priced at £30.00, and the Sundried Sport Women's Bib Shorts at £35.00.

• Technological Advancements:

• Continuous innovations in fabric technology to enhance performance features like sweat-wicking, multi-way stretch, and temperature regulation.

• Sustainability Initiatives:

• Ongoing efforts to reduce carbon footprint, including partnerships with sustainable delivery services and investigation into becoming carbon neutral.

• Commitment to ethical supply chain practices audited by SMETA and efforts towards biodegradable packaging solutions.

• Ambassador Program:

• Establishing a network of ambassadors, consisting of personal trainers and world-class athletes, to promote the brand's ethos of sustainability in sport. Notable ambassadors include Ironman 70.3 Champion Alice Hector and Team GB World Champion Duathlete Claire Steels.

• Well-being Initiatives:

• Introduction of the "Every Hour On the Hour" (EHOH) concept to encourage staff to engage in regular physical activity, enhancing productivity and employee health.

In conclusion, Sundried strategically focuses on innovation, sustainability, and high-quality activewear to support athletes while aligning with ecological and ethical principles.