Company Research Report: Sunny Sky Products

Company Overview

Name: Sunny Sky Products

Mission of the Company:
To have our beverages consumed and enjoyed — any time, any place, and in any location.

Founded and By Whom: Founded in 2002. No specific information about the founder.

Key People in the Company:

• W. Ashley Edens, Chairman & CEO

• Matt Maimone, President (appointed September 1, 2023)

Headquarters: 11747 Windfern Road, Suite 100, Houston, TX 77064

Number of Employees: Approximately 600 team members

Revenue of the Company: No information is available

What is the Company Known For:

• Manufacturing and marketing an extensive product portfolio including frozen dispensed beverages, cold dispensed, hot dispensed, and beverage enhancers.

• Known for their premium fruit-flavored juices and innovative beverage solutions.

• Proudly partners with brands under license including Hershey’s, Cinnabon, Jarritos, and more.

Products

Categories:

• Cold Beverages

• Frozen Beverages

• Hot Beverages

• Beverage Enhancers

Key Brands:

• Cinnabon®

• El Niño Aguas Frescas®

• Faygo

• Hershey’s

• Jarritos

• Jolly Rancher Slush

• Mega Energy Drink

• Orange Whip

• Pepper's Puree & Bar Mix

• Pure Craft Beverages™

• REESE'S

• SOUR PATCH KIDS®

• Sunny Sky Products®

• The Original Slushie Company®

• Turbo Energy Drink

• UPOURIA®

High-level Descriptions and Key Features:

• Dr. Smoothie Lemon Refreshers: Combines natural fruit juices with green coffee extract to provide a refreshing beverage with a subtle energy boost, crafted with natural ingredients and sweetened with pure sugar cane and stevia.

• Pure Craft Beverages™: Offers functional beverages including teas, lemonades, and juice drinks with added benefits such as Vitamin C, Zinc, and 100mg of caffeine per serving.

• SOUR PATCH KIDS® Watermelon FCB: A tangy-sweet frozen beverage created as a fun, flavorful treat for the summer season.

Recent Developments

New Product Launches:

• February 1, 2024: Launch of Dr. Smoothie Lemon Refreshers featuring natural caffeine from green coffee extract.

• April 17, 2023: Introduction of Pure Craft Beverages™ with added functional benefits to attract new consumers.

• April 4, 2023: Launch of SOUR PATCH KIDS® Watermelon FCB, a limited-time summer offering.

Acquisitions:

• November 6, 2023: Completion of the acquisition of Bevolution Group, enhancing the company’s product offerings and market reach.

• November 10, 2022: Acquisition of GoodWest Industries, expanding Sunny Sky’s production capabilities and product portfolio.

Leadership Changes:

• September 6, 2023: Matt Maimone announced as President of Sunny Sky Products, promoting from his previous role as Chief Operating Officer.

Partnerships:

• Licensed usage of popular brands including Hershey’s, Cinnabon, Jarritos, SOUR PATCH KIDS®, and others, enhancing Sunny Sky’s product appeal and market presence.

Summary

Sunny Sky Products has demonstrated continued innovation and growth in the beverage industry, enhancing its product portfolio through strategic acquisitions, innovative launches, and strong brand partnerships. The company's focus on quality, customer satisfaction, and staying at the forefront of beverage trends establishes it as a significant player in the market.