Sunrise ABA Company Profile

Background

Sunrise ABA, established in 2022, is a dedicated therapy company specializing in Applied Behavior Analysis (ABA) services for children diagnosed with autism spectrum disorder. Operating primarily in California, Oregon, and Washington, the company emphasizes personalized, in-home therapy to help each child reach their maximum potential. Sunrise ABA's mission is to empower children and enrich lives through evidence-based, individualized care.

Key Strategic Focus

Sunrise ABA's strategic focus centers on delivering tailored ABA therapy that respects neurodiversity and prioritizes each child's voice, comfort, and goals. The company specializes in one-on-one ABA therapy, early intervention, and parent training, utilizing positive reinforcement techniques and play-based methodologies. By conducting thorough functional behavior assessments (FBA), Sunrise ABA identifies the rationale for challenging behaviors and develops customized intervention plans.

Financials and Funding

As of June 2025, Sunrise ABA's annual revenue is estimated to be between $10 million and $50 million, indicating strong financial health and potential for long-term partnerships and investment opportunities.

Technological Platform and Innovation

Sunrise ABA integrates various technologies to enhance service delivery and streamline operations. The company's tech stack includes Microsoft Clarity for analytics, Tapps as a content management system, MySQL for database management, and PHP for programming. This commitment to technology demonstrates a dedication to innovation and efficiency in providing ABA services.

Leadership Team

Sunrise ABA's leadership comprises experienced professionals dedicated to the company's mission:

B. K.: Chief Executive Officer

R. C.: Community Outreach Partner

E. T.: Vice President of Strategic Initiatives

S. C.-H.: Senior Clinical Director

A. B.: Clinical Director

A. H.: Director of Clinical Operations

H. S. R.: Clinic Director

J. J.: Regional Clinic Director

Competitor Profile

Market Insights and Dynamics: The ABA therapy market is experiencing significant growth due to increased awareness and diagnosis of autism spectrum disorders. The demand for personalized, in-home therapy services is rising, positioning companies like Sunrise ABA favorably in the industry.

Competitor Analysis: Key competitors in the ABA therapy sector include:

Easterseals: A nonprofit organization offering a wide range of services for individuals with disabilities, including ABA therapy.

Autism Learning Partners: Provides comprehensive ABA services across multiple states, focusing on individualized treatment plans.

Kadiant: Offers ABA therapy with an emphasis on data-driven approaches and personalized care.

Positive Behavior Supports Corp.: Specializes in in-home ABA therapy, promoting positive behavior support strategies.

LEARN Behavioral: Provides ABA services with a focus on early intervention and school-based programs.

Trumpet Behavioral Health: Offers ABA therapy with an emphasis on collaboration with families and educators.

Strategic Collaborations and Partnerships

Sunrise ABA emphasizes collaboration with families and stakeholders in the child's environment to ensure holistic care. The company conducts thorough functional behavior assessments (FBA) to identify the rationale for challenging behaviors and develops customized intervention plans.

Operational Insights

Sunrise ABA differentiates itself by focusing on individualized, in-home therapy services that respect neurodiversity and prioritize each child's unique needs. The company's commitment to evidence-based practices, positive reinforcement techniques, and play-based methodologies sets it apart from larger competitors. Additionally, Sunrise ABA's integration of technology enhances service delivery and operational efficiency.

Strategic Opportunities and Future Directions

Sunrise ABA is well-positioned to capitalize on the growing demand for personalized ABA therapy services. Future directions may include expanding service offerings, entering new geographic markets, and forming strategic partnerships to enhance service delivery. Continued investment in technology and staff development will further strengthen the company's competitive position.