Company Research Report: Sunrise Medical

Company Overview

Name of the company: Sunrise Medical

Mission: Improving people's lives by creating innovative, high-quality products and services.

Founded: Sunrise Medical was incorporated in 1983.

Founders: No information available regarding the founders.

Key People: Bernd Krebs, Chief Technology Officer at Sunrise Medical, and Michael Sheen, General Manager at RGK.

Headquarters: Malsch, Germany

Number of Employees: Over 2,800 associates (2024).

Revenue: No information available.

What the Company is Known For: Sunrise Medical is a world leader in the design, manufacturing, and distribution of innovative, high-quality assistive mobility products and services.

Products

Product Overview

Manual Wheelchairs

Description: Includes bespoke sport and daily made-to-measure wheelchairs.

Key Features: Lightweight designs, customizable for the end user.

Power Wheelchairs

Description: Electric wheelchairs catering to various terrains and usages.

Key Features: Autonomous and all-terrain options are available.

Pediatric Wheelchairs

Description: Wheelchairs and strollers designed for children to help them explore their environment.

Key Features: Tailored for children's needs with robust yet flexible designs.

Power Assist Products

Description: Add-ons and devices that assist manual wheelchair propulsion.

Key Features: Include lightweight and portable options like the Empulse R90.

Mobility Scooters

Description: Scooters designed to ensure mobility and independence.

Key Features: Notable for ergonomic comfort and superior handling with a range of designs for different terrains.

Additional Products

Seating & Positioning: Solutions to provide stability, postural and pressure management.

Switch-IT Vigo Head Drive: Proportional head control for wheelchair guidance.

Empulse R90: A power device for manual wheelchairs to ease propulsion.

Recent Developments

Product Launches & Innovations

Empulse R90: A sleek, simple power assist device awarded the Red Dot award, enhances the propulsion of manual wheelchairs.

Empulse F35: Smallest and lightest power assist pull device introduced, ideal for urban mobility.

QUICKIE QS5 X: Lightweight folding wheelchair with over 40% energy saved per fold. Incorporates FreeFold design for effortless use.

QUICKIE Q50 R Carbon: Known for being the lightest folding power wheelchair.

Partnerships & Acquisitions

Acquired Nuprodx Inc., a California-based innovator and manufacturer of bathroom mobility products to expand its product offerings.

Formed a partnership with Scoozy to launch the Sterling S800, a high-range outdoor mobility scooter.

Acquired Ride Designs, enhancing its opportunities in custom seating systems for wheelchairs.

Recognitions & Awards

Sunrise Medical received the THIIS Retailers' Choice of the Year Award 2023 for two products: QUICKIE QS5 X and Q50 R Carbon.

Other Developments

Platinum Equity has become a future shareholder, further enhancing capital support and market positioning.

Entered an agreement with the International Wheelchair Basketball Federation for strategic partnerships with RGK Wheelchairs.

Conclusion

Sunrise Medical stands at the forefront of innovation in assistive mobility, with extensive R&D facilities, a distribution network in over 130 countries, and a strong commitment to enhancing the quality of life through superior mobility solutions. The company’s continuous pursuit of partnerships and acquisitions furthers its growth trajectory and product diversity, ensuring its status as a leader in the industry.