Company Market Research Report: Sunweb Group
Company Overview
Name:
Sunweb Group
Mission:
To bring personalized holidays within reach of the many, making holiday experiences personal and creating unforgettable memories.
Founding:
Founded in 1991 by Dutchman Joost Romeijn.
Key People:
- Mieke De Schepper - CEO (appointed April 2024)
- Tim Van den Bergh - Chief Commercial Officer (CCO)
- Lars Löfgren - Interim CEO
- Jeroen de Swart - CFO
- Deepika Gupta - CTO
Headquarters:
Rotterdam, The Netherlands
Number of Employees:
500+ permanent staff, complemented with 400 travelling representatives
Revenue:
+€1.2 billion in turnover
Known For:
- Leading digital holiday expert in Europe with numerous brands operating across seven international markets.
- Providing exceptional holiday experiences through online platforms.
Products
Main Products:
1. Sunweb
- Description: Flagship brand providing package family holidays to popular sun, winter sports, and self-drive destinations in Europe.
- Key Features: Exceptional holiday experiences shaped through personalization and innovation.
2. Eliza was Here
- Description: Unique travel experiences focused on character, charm, and authenticity with accommodations like boutique hotels and villas.
- Key Features: Hidden gem destinations, predominantly in the Mediterranean and Canary Islands, offering unique stories to return with.
3. GOGO
- Description: Tailored for 16-26-year-olds offering active, sun-soaked, and social holidays.
- Key Features: Best parties, activities, and famous DJs in top European destinations.
4. Primavera
- Description: Dedicated holidays for senior travelers in warm climates like Southern Portugal, Spain, the Canaries, and Madeira.
- Key Features: Friendly, understanding Dutch-speaking guides, and human warmth combined with sunshine.
5. Totally Snow
- Description: Organized ski trips for Dutch students passionate about skiing.
- Key Features: Targeted towards young skiers with a focus on après-ski activities.
6. Airtours
- Description: Sweden's fourth largest tour operator offering family holidays in the Mediterranean and European cities.
- Key Features: Special fondness for smaller Greek islands, highly complementary to Sunweb.
Recent Developments
Strategic Business Partnership:
- Announcement Date: July 1, 2024
- Partnership with: Noemys
- Details:
- Collaboration combining Sunweb's tourism product expertise with Noemys' hotel management proficiency.
- Focus on making holidays accessible to all budgets, aiding mid-altitude resorts.
- Management of nearly 5,000 beds, enhancing summer and winter season occupancies.
- Key accommodations: Chalet du Bois Méan, Castor and Pollux, Toits du Dévoluy, Ecrins des Neiges.
Leadership Appointments:
1. Mieke De Schepper as the new CEO (effective May 1, 2024).
- Background: Extensive experience in digital and travel markets, with previous roles at Trustpilot, trivago N.V, Just Eat Takeaway.com N.V, Expedia Group, and Amadeus.
2. Tim Van den Bergh as CCO (effective March 5, 2024)
- Background: Experience in merging GlobEvents into Sundio Group International (later renamed Sunweb Group), involvement with ABTO (Association of Belgian Travel Organisers).
Sustainability Initiatives:
- Sustainable Aviation Fuel (SAF): Investment with partners Neste, Transavia, and Brussels Airlines.
- Alternative Transportation: Promoting bus, train, and self-drive holidays.
- Certified Accommodations: Encouragement for Global Sustainable Tourism Council (GSTC) recognition.
- Plastic-Free Beaches: Contributions through partnerships like Eneco Clean Beach Cup.
- Workplace Sustainability: Reduction of plastic consumption, use of recyclable products, and energy-efficient offices.
Contact Information:
- Head of Communications & PR: Martine Langerak
- Email: martine.langerak@sunwebgroup.com
- Phone: +31 6 531 316 04
- PR Agency TEAM LEWIS (NL):
- Email: sunweb@teamlewis.com
- Phone: +31 20 220 0220
- PR Agency TEAM LEWIS (BE):
- Phone: +32 477 53 72 72
- Media Strategist: Yf Brodala
- Email: yf.brodala@sunwebgroup.com
Headquarters Addresses:
- Zurich, Switzerland:
- Schützengasse 4, CH-8001 Zürich, Switzerland
- Mail for Backoffice (Netherlands):
- Postbus 1439, 3000 BK Rotterdam, The Netherlands
This structured report consolidates all available information and adheres to required professionalism and detail. For any further inquiries or detailed investigations, please reference the provided contact points.