Super Color Digital, LLC is a leading provider of large-format digital printing and visual communication solutions, specializing in creating innovative visual experiences for top brands and organizations. With over 40 years of industry experience, the company has established itself as a trusted partner in delivering high-quality, customized printing solutions.
Background
Founded in 1981, Super Color Digital began as the first 1-hour photo lab in the United States and has since evolved into a powerhouse of large-format printing, custom fabrication, and experiential design. The company's mission is to transform creative visions into unforgettable visual experiences, offering end-to-end, turnkey solutions that include lightboxes, building wraps, displays, SEG graphics, and custom structures. Operating from full-service production facilities in Irvine, California, and Las Vegas, Nevada, Super Color Digital handles every detail with precision, speed, and unmatched craftsmanship.
Key Strategic Focus
Super Color Digital's strategic focus centers on providing superior and customized printing solutions, regardless of project scope, timing, or challenges. The company specializes in grand and large-format digital printing, offering services such as outdoor banners, building wraps, fleet graphics, and trade show graphics. By leveraging cutting-edge technology and materials, Super Color Digital produces high-quality prints with vibrant colors and crisp details on various substrates, including vinyl, fabric, metal, acrylics, wood, and glass.
Financials and Funding
In September 2006, Brookside Mezzanine Partners invested in subordinated notes and equity to support a recapitalization led by a private equity sponsor along with management. As of June 2025, Super Color Digital's annual revenue reached $35 million, with approximately 201 employees across multiple continents.
Technological Platform and Innovation
Super Color Digital distinguishes itself through its commitment to innovation and the use of advanced technologies. The company has invested in state-of-the-art equipment, including UV flatbed printers, dye-sublimation printers, CNC routers, and laser cutters. This technological prowess enables the production of high-quality prints with vibrant colors and crisp details on a variety of substrates. Additionally, Super Color Digital emphasizes sustainability by utilizing eco-friendly materials whenever possible, such as recycled paper products and biodegradable substrates like bamboo or corn-based plastics.
Leadership Team
The leadership team at Super Color Digital comprises experienced professionals dedicated to driving the company's success:
- Peyman Rashtchi: Co-Founder and Chief Executive Officer
- Arman Rashtchi: Co-Founder and Chief Operating Officer
- Shahin Falah: Chief Financial Officer
Their combined expertise and vision have been instrumental in establishing Super Color Digital as a leader in the large-format printing industry.
Competitor Profile
Super Color Digital operates in a competitive landscape within the large-format digital printing industry. Key competitors include:
- Riot Creative Imaging: Provides grand-format graphics, event structures, and visual fabrication services for various industries.
- Transfer Express: Specializes in custom screen-printed transfers and direct-to-film transfers, offering quick turnaround times and a range of blank apparel and heat presses.
- Ninja Transfers: Offers industry-leading direct-to-film and UV-DTF transfers, known for high quality, fine detail, and durability.
The market is characterized by rapid technological advancements and a growing demand for customized visual solutions, requiring companies to continually innovate and adapt to maintain a competitive edge.
Strategic Collaborations and Partnerships
Super Color Digital has engaged in significant collaborations to enhance its market position and innovation capacity. Notable partnerships include:
- Bowers Museum: Created numerous museum visuals to highlight the arts and cultures showcased by the museum.
- EchoPark Automotive: Assisted in expanding the brand with engaging large-format visuals and PPE barriers.
- Sonic Automotive: Provided framed graphics and custom visual solutions for new dealerships.
These collaborations demonstrate Super Color Digital's commitment to delivering tailored visual solutions across various industries.
Operational Insights
Super Color Digital's operational strategy emphasizes agility, scale, and impact. The company ships globally, moves swiftly, and maintains a steadfast commitment to quality. By handling every detail from concept to installation, Super Color Digital ensures precision and unmatched craftsmanship in all projects.
Strategic Opportunities and Future Directions
Looking ahead, Super Color Digital aims to continue pushing the boundaries of visual communication by embracing new technologies and expanding its service offerings. The company's focus on innovation, sustainability, and customer-centric solutions positions it well to capitalize on emerging opportunities in the large-format printing industry.
Contact Information
- Website: supercolor.com
- LinkedIn: Super Color Digital LinkedIn Profile
Super Color Digital's dedication to excellence and innovation continues to drive its success in delivering remarkable visual experiences for clients worldwide.
