SuperFi Company Report

Company Overview

• Name: SuperFi Finance LTD

• Mission of the Company: Helping bill providers assist their customers in staying on top of their bills and out of problem debt, especially in the current cost-of-living crisis.

• Founded: 2021

• Founders: No specific information available

• Key People:

• Ben Harvey, Chief Product Officer | Fintech founder | Adviser

• Joel Edington, Founder and investor in sustainable and inclusive economies

• Deborah Ware, Consumer Credit Specialist, experienced COO and GRC Engagement Leader

• Bart Rodger, Manager at SuperFi

• Tom Barltrop, Key representative in various discussions and events

• Headquarters: London, United Kingdom

• Number of Employees: 2-10 employees

• Revenue: No information is available

• Known For: SuperFi is known as a consumer debt management platform that helps users better manage monthly bills and receive rewards for timely payments. The company offers services to connect credit information, provide reminders, support government benefits applications, and help switch or cancel subscriptions.

Products

• Product Offerings: Bill management application and associated financial technology services.

• Description and Features:

• Bill Tracking and Reminders: SuperFi shows users all their monthly bills, credit commitments, and sends timely reminders.

• Reward System: Offers rewards for paying bills on time and promotes healthy financial habits.

• Government Benefits Integration: Helps users discover and apply for government benefits they might be missing out on.

• Financial Overviews: Enables users to see all recurring monthly bills and get assistance in switching to cheaper alternatives or cancelling unnecessary subscriptions.

• Secure Data Handling: Uses bank-level encryption and secure Open Banking technology for protecting user data.

• Partnership Features: Partnered with StepChange to provide users with access to specialist debt advice.

• Debt Management Tools: Offers tools to allocate spare change towards debt reduction.

• Food Bank Finder: A feature to locate nearby food banks to reduce food poverty impacts.

Recent Developments

• Recent Events and Recognitions:

• Participation in a 'Reverse Pitch' Event: Engaged by the Department for Work and Pensions and the Ministry of Justice UK to explore financial challenges faced by prison leavers.

• AG Elevate 2024 Cohort: Selected for industry-leading legal expertise at Addleshaw Goddard to support scaling into different verticals.

• Tech Impact Awards Nomination: Nominated for the Best Economic Impact Award.

• GoodTech Ventures Accelerator: Graduated from the first cohort, with a focus on social impact.

• Participation in Financial Literacy Initiatives: Joined the London Stock Exchange Group for World Investor Week to promote financial education.

• New Feature: Launched the "Food Bank Finder" feature through partnership with the Greater London Authority and funding from the Mayor of London.

• 11:FS Financial Wellbeing Award Nomination: Recognized for work in supporting vulnerable customers and rewarding timely bill payments.

• Top Fintech Startup Recognition: Listed as a notable fintech startup to watch by Startups Magazine.

• Funding:

• Total funding of $988,000 USD from Pre-Seed round dated August 27, 2023.

• Investors include Ascension, Fair By Design Fund, among others.

Conclusion

SuperFi is positioned as an innovative fintech company focused on debt management and financial well-being. Despite operating with a small team, the company has achieved significant milestones through strategic partnerships, innovative features, and impactful recognitions, showcasing its commitment to supporting individuals facing financial challenges amidst a demanding economic landscape.