SuperSamaStore Company Profile

Background

SuperSamaStore, operating under the business name Samà Srl, is a leading Italian company specializing in the trade of hydraulic and air conditioning materials. Established in 1976, the company has evolved from a family-run business with a strong artisanal focus to a prominent player in the e-commerce sector. In 2011, Samà Srl expanded its operations by launching an online platform, supersamastore.it, marking a significant shift towards digital commerce. This strategic move has enabled the company to reach a broader customer base, both domestically and internationally.

Key Strategic Focus

Samà Srl's strategic focus centers on providing a comprehensive range of hydraulic and air conditioning products through its e-commerce platform. The company emphasizes customer satisfaction by offering high-quality products and personalized services. By integrating advanced technological solutions, such as the NegozYO platform developed in collaboration with YetOpen, Samà Srl has streamlined its operations, enhancing inventory management, order processing, and customer engagement.

Financials and Funding

While specific financial details are not publicly disclosed, Samà Srl has demonstrated consistent growth in its e-commerce operations. The company's annual revenue exceeds €7 million, reflecting its strong presence in the online market. In 2020, to accommodate the expanding business, Samà Srl invested in a new 4,700-square-meter facility in Lecco, Italy, which includes a showroom, offices, and warehouses for storage and shipping.

Pipeline Development

Samà Srl continually updates its product offerings to meet the evolving needs of its customers. The company provides a diverse range of hydraulic and air conditioning products, including:

Air conditioning units

Heating systems

Plumbing fixtures

Sanitary ware

Installation accessories

These products are available through the company's e-commerce platform, supersamastore.it, and are also listed on major online marketplaces such as Amazon.it and eBay.

Technological Platform and Innovation

Samà Srl leverages the NegozYO platform, a customized web application developed in collaboration with YetOpen, to manage its e-commerce operations. NegozYO offers features such as:

Centralized management of various sales channels (website, social media, marketplaces like eBay and Amazon, onsite store)

E-commerce website with customizable templates and SEO optimization

Comprehensive management of product categories, suppliers, price lists, warehouses, shipping, and payment methods

Product management (stock, reorders, inventories, list prices and discounts, variants, labeling)

Order processing, bookings, and shipping management

Fiscal document management (delivery notes, electronic invoices, payments)

Management of various tax positions within EU countries

Purchasing order management, price list monitoring

Mailing list management including privacy/GDPR policy consent

Gift cards and loyalty cards management

Data integration with Zucchetti AdHoc administrative software

This technological integration has enhanced operational efficiency and customer experience.

Leadership Team

The leadership team of Samà Srl is headed by Luca Samà, the owner and administrator of the company. Under his guidance, the company has successfully transitioned to e-commerce, expanding its reach and product offerings.

Competitor Profile

Market Insights and Dynamics

The market for hydraulic and air conditioning materials in Italy is competitive, with numerous local and international players. The rise of e-commerce has intensified competition, as companies strive to offer a wide range of products and superior customer service.

Competitor Analysis

Samà Srl faces competition from various online retailers and specialized stores in the hydraulic and air conditioning sector. Key competitors include:

Amazon.it: A global e-commerce giant offering a vast selection of products, including hydraulic and air conditioning materials.

eBay.it: An online marketplace where numerous sellers provide similar products.

Local Specialized Retailers: Various Italian companies specializing in hydraulic and air conditioning products, both online and offline.

Samà Srl differentiates itself through its personalized customer service, high-quality products, and the integration of advanced technological solutions to enhance the shopping experience.

Strategic Collaborations and Partnerships

Samà Srl has partnered with YetOpen to develop the NegozYO platform, a customized web application that streamlines its e-commerce operations. This collaboration has enabled the company to efficiently manage multiple sales channels and improve operational efficiency.

Operational Insights

Samà Srl's strategic focus on e-commerce, combined with its investment in technological infrastructure, positions it well in the competitive landscape. The company's ability to adapt to market trends and customer needs has been a key factor in its sustained growth.

Strategic Opportunities and Future Directions

Looking ahead, Samà Srl aims to:

Expand its product range to include more innovative and energy-efficient solutions.

Enhance its online presence through targeted marketing strategies.

Strengthen customer engagement by offering personalized services and loyalty programs.

Explore new markets within the European Union to broaden its customer base.

By leveraging its strengths and addressing market opportunities, Samà Srl is well-positioned to achieve its future objectives.

Contact Information

Website: supersamastore.it

Social Media: Facebook: SuperSamaStore, Instagram: @supersamastore

Samà Srl continues to build on its legacy of quality and customer service, adapting to the evolving e-commerce landscape to meet the needs of its diverse clientele.