Supertrends Company Profile

Background

Supertrends AG, founded in 2019 by serial entrepreneur and bestselling author Lars Tvede, is a Swiss-based company specializing in identifying and tracking global innovations and market trends. The company's mission is to provide businesses with tailored insights to navigate an information-overloaded world, aiming to eliminate the need for extensive desktop research and liberate intellectual resources.

Key Strategic Focus

Supertrends focuses on delivering "Future-as-a-Service" products that help companies, organizations, and investors prepare for the future. Utilizing big data analytics, crowdsourcing, text mining, advanced data visualization, and digital gamification, the company offers insights into emerging technologies and market shifts. Their primary markets include sectors such as fashion, material science, environmental services, engineering and construction, food and agriculture, and information technology.

Financials and Funding

Supertrends has secured multiple funding rounds to support its growth:

July 2021: Raised CHF 1.5 million (approximately $1.6 million) in a Series A funding round from 15 Swiss angel investors. The funds were intended to accelerate sales, expand into new markets (starting with the UK and US), and further develop its products.

April 2023: Secured $1.09 million in an early-stage venture capital round.

Notable investors include Filter Fund, Kjøller, and Seier Capital.

Technological Platform and Innovation

Supertrends' platform integrates several proprietary technologies and methodologies:

SmartScans: Customized search queries that retrieve high-quality, relevant insights, eliminating the need for extensive desktop research.

Supertrends Platform: A comprehensive tool that maps, tracks, predicts, and analyzes global trends and innovations. Features include:

Milestones: Key developments and breakthroughs in various industries, providing a clear view of innovation trajectories.

Global Trends Tracking: Descriptions and analyses of global trends linked with technological advancements and industry news.

News Updates: Daily curated selection of breakthrough news relevant to users' interests.

Innovations: Detailed overviews of emerging technologies and groundbreaking ideas shaping various sectors.

Statistical Data: Curated insights and facts spanning 170 industries and over 150 countries.

Key Companies: Profiles of relevant businesses within specific sectors or technology groups.

Experts: Access to thought leaders and industry specialists to enhance understanding of emerging trends and technologies.

Leadership Team

Lars Tvede: Founder. An award-winning serial entrepreneur, investor, and bestselling author with a background in engineering and economics.

Jakob Waehrens: CEO.

Jens Helstrup: Chief Product Officer.

Amanda Rakel Chidekel: Head of Communications.

Emil Waehrens: Head of Sales.

Alina Pintelie: Content Marketing Manager.

Anna Mendaluk: Science Communications Specialist.

Antón Quintiá Ledo: Science Communications Specialist.

Competitor Profile

Market Insights and Dynamics

The market for business intelligence and trend analysis tools is expanding, driven by the increasing need for data-driven decision-making. Companies seek platforms that can provide real-time insights into market trends, technological advancements, and competitive landscapes.

Competitor Analysis

Key competitors include:

Trensition: A Ghent, Belgium-based company offering AI-driven trend analysis and forecasting tools.

Yellowfin: An Austin, Texas-based business intelligence and analytics software company.

Babel Street: A Reston, Virginia-based company specializing in data analytics and intelligence solutions.

Sinequa: A Paris, France-based provider of enterprise search and AI-powered analytics.

Converseon: A New York-based company offering AI-powered consumer intelligence solutions.

Strategic Collaborations and Partnerships

Supertrends collaborates with various partners to enhance its offerings and expand its market reach. The company offers partnership opportunities for independent consultants, solution providers, and organizations interested in leveraging the Supertrends platform. Partners benefit from revenue sharing, premium platform access, dedicated support, and marketing materials.

Operational Insights

Supertrends differentiates itself through its comprehensive approach to trend analysis, integrating AI, big data analytics, and expert insights. The company's focus on eliminating information overload and providing tailored, actionable insights positions it uniquely in the market. Its proprietary technologies, such as SmartScans and the Supertrends Platform, offer users a seamless experience in tracking and understanding global innovations and trends.

Strategic Opportunities and Future Directions

Supertrends aims to accelerate its growth by expanding into new markets, particularly the UK and US, and enhancing its product offerings. The company is open to investors who share its vision and can contribute to its growth journey. Future plans include further development of its technological platforms and strengthening strategic partnerships to provide more value to its clients.