SupHerb Farms Company Profile

Background

Overview

SupHerb Farms, established in 1992, is a leading producer of fresh frozen culinary herbs and specialty vegetables, offering ready-to-use flavor solutions for foodservice operators and food manufacturers across North America. Headquartered in Turlock, California, the company leverages the fertile San Joaquin Valley to source high-quality ingredients.

Mission and Vision

SupHerb Farms is dedicated to enhancing the culinary experience by providing farm-fresh, flavorful ingredients that streamline kitchen operations and inspire menu innovation. The company's vision is to be the preferred partner for foodservice and manufacturing businesses seeking consistent, high-quality, and sustainable flavor solutions.

Primary Area of Focus

The company specializes in the production and supply of individually quick-frozen (IQF) herbs, frozen specialty vegetables, and cold-processed culinary pastes and sauces. These products are designed to deliver fresh, vibrant flavors while reducing preparation time and waste for culinary professionals.

Industry Significance

SupHerb Farms plays a pivotal role in the foodservice and food manufacturing industries by offering ingredients that meet the growing demand for convenience without compromising on quality. Its commitment to sustainability and innovation positions it as a key player in the evolving landscape of culinary ingredient suppliers.

Key Strategic Focus

Core Objectives

Quality Assurance: Ensuring the highest standards in product quality through rigorous testing and adherence to food safety protocols.

Sustainability: Implementing eco-friendly practices, such as utilizing solar energy to power operations, to minimize environmental impact.

Innovation: Developing new products and flavors that cater to emerging culinary trends and consumer preferences.

Areas of Specialization

IQF Herbs: Offering a wide range of herbs that retain their flavor and nutritional value through quick-freezing technology.

Frozen Specialty Vegetables: Supplying vegetables that maintain freshness and quality, suitable for various culinary applications.

Culinary Pastes and Sauces: Providing ready-to-use blends that simplify preparation and enhance flavor profiles.

Key Technologies Utilized

Fresh Frozen Processing: Employing a patented process that locks in flavor, color, and volatile oils to deliver fresh-tasting ingredients.

Solar Energy Systems: Integrating solar panels to generate electricity, supporting sustainability initiatives.

Primary Markets Targeted

Foodservice Operations: Supplying restaurants, catering services, and institutional kitchens with high-quality, ready-to-use ingredients.

Food Manufacturers: Partnering with companies to incorporate fresh flavors into packaged foods, sauces, and other products.

Financials and Funding

Revenue

As of 2025, SupHerb Farms has an estimated annual revenue of $46.9 million, reflecting its strong position in the market.

Funding History

Specific details regarding SupHerb Farms' funding history are not publicly disclosed. The company has achieved significant growth through strategic investments in technology and infrastructure, including the establishment of a state-of-the-art facility in Turlock, California.

Pipeline Development

SupHerb Farms continually develops new products to meet evolving consumer tastes and industry trends. While specific pipeline candidates and timelines are not publicly detailed, the company's focus on innovation is evident in its introduction of globally inspired culinary pastes and sauces, as well as its commitment to sustainability through solar energy initiatives.

Technological Platform and Innovation

Proprietary Technologies

Fresh Frozen Processing: A patented method that preserves the natural flavor and nutritional content of herbs and vegetables by quickly freezing them after harvest.

Significant Scientific Methods

Solar Energy Integration: Utilizing solar panels to generate electricity, reducing reliance on traditional energy sources and supporting environmental sustainability.

Leadership Team

Eitan Markovitz

Position: Founder and CEO of Ambrosia SupHerb Group

Professional Background: Established the company in 1986, leading it to become one of Israel's leading nutritional supplements manufacturers.

Mike Brem

Position: President of SupHerb Farms

Professional Background: Oversees operations in North America, focusing on expanding the company's market presence and sustainability initiatives.

Competitor Profile

Market Insights and Dynamics

The market for frozen culinary herbs and specialty vegetables is experiencing growth due to increasing demand for convenience and fresh flavors in the foodservice and manufacturing sectors. Sustainability practices are becoming a significant factor in consumer and business decisions.

Competitor Analysis

Purple Sage Farms Inc: Founded in 1989, based in Middleton, Idaho, specializing in agricultural products.

California Specialty Farms: Established in 1993, located in Los Angeles, California, focusing on agricultural products.

SHF: Founded in 1986, based in Leland, North Carolina, operating within the agricultural products industry.

Strategic Collaborations and Partnerships

SupHerb Farms maintains affiliations with several industry organizations, including:

The Association for Dressings & Sauces

International Dairy-Deli-Bakery Association

IFMA – The Food Away from Home Association

The National Association of College & University Foodservices

Research Chefs Association

International Foodservice Editorial Council

NACS – National Association of C-Stores

AHF – Association for Healthcare Foodservice

NRA – National Restaurant Association

SFA – Specialty Food Association

PLMA – Private Label Manufacturers Association

Operational Insights

SupHerb Farms differentiates itself through its commitment to quality, sustainability, and innovation. The company's strategic location in the San Joaquin Valley provides access to high-quality raw materials, while its investment in solar energy underscores its dedication to environmental responsibility.

Strategic Opportunities and Future Directions

The company is well-positioned to capitalize on the growing demand for convenient, high-quality culinary ingredients. Future opportunities include expanding its product line to include more globally inspired flavors and enhancing its sustainability efforts to appeal to environmentally conscious consumers.