SupplyWell Company Profile

Background

Overview

SupplyWell is a Liverpool-based EdTech company founded in 2017 by former educators Michael and Raina Heverin, alongside digital marketer Dan Price. The company operates a digital platform that connects schools directly with teachers, teaching assistants, and cover supervisors, aiming to create a fairer future in education by ensuring educators are paid what they deserve while helping schools save money.

Mission and Vision

SupplyWell's mission is to revolutionize the education sector by providing a seamless experience for both schools and educators through its digital supply platform. The company envisions a future where teachers, teaching assistants, and cover supervisors are fairly compensated, and schools can manage their staffing needs more effectively and cost-efficiently.

Industry Significance

In the education sector, managing supply staff efficiently is a significant challenge. Traditional recruitment agencies often charge high fees, leading to increased costs for schools and lower pay for educators. SupplyWell addresses these issues by offering a direct connection between schools and educators, reducing reliance on agencies and promoting fairness and transparency in the staffing process.

Key Strategic Focus

Core Objectives

Fair Compensation: Ensure educators receive fair pay for their work.

Cost Efficiency: Help schools reduce expenses associated with hiring supply staff.

Flexibility: Provide educators with control over their work schedules and preferences.

Wellbeing Support: Offer resources and support to enhance the wellbeing of educators.

Areas of Specialization

SupplyWell specializes in connecting schools with qualified supply teachers, teaching assistants, and cover supervisors, focusing on creating a transparent and efficient staffing process.

Key Technologies Utilized

Digital Platform: A user-friendly interface for educators and schools to manage schedules and staffing needs.

Real-Time Matching Algorithm: An intelligent system that matches educators with suitable roles based on their preferences and qualifications.

Wellbeing Modules: Features designed to support the mental and emotional wellbeing of educators.

Primary Markets Targeted

Initially serving the Liverpool City Region, SupplyWell has expanded its services to Manchester and Cardiff, with plans for further national expansion across the UK.

Financials and Funding

Funding History

July 2021: Secured £350,000 equity investment from the Merseyside Special Investment Fund (MSIF).

January 2022: Received £500,000 in development capital from River Capital.

November 2023: Raised £1 million in funding to support further expansion and platform enhancement.

Total Funds Raised

Approximately £1.85 million across three funding rounds.

Notable Investors

Merseyside Special Investment Fund (MSIF): Provided initial seed funding in July 2021.

River Capital: Invested in January 2022 to support development and expansion efforts.

Utilization of Capital

The funds have been directed towards enhancing the platform's features, expanding service offerings, and supporting the company's mission to create a fairer future for teachers, schools, and students.

Pipeline Development

Key Pipeline Candidates

SupplyWell's primary focus is on developing and refining its digital platform to improve the matching process between educators and schools, enhance user experience, and integrate additional features that support educator wellbeing.

Stages of Development

The company has progressed from the prototype stage to a fully operational platform, with ongoing enhancements and feature additions.

Target Conditions

The platform aims to address challenges related to supply teaching, including fair compensation, cost efficiency for schools, and support for educator wellbeing.

Anticipated Milestones

Future milestones include expanding the platform's reach to more regions across the UK and potentially internationally, as well as integrating advanced features to further support educators and schools.

Technological Platform and Innovation

Proprietary Technologies

Real-Time Matching Algorithm: An intelligent system that matches educators with suitable roles based on their preferences and qualifications.

Wellbeing Modules: Features designed to support the mental and emotional wellbeing of educators.

Significant Scientific Methods

The platform utilizes data-driven algorithms to optimize the matching process between educators and schools, ensuring efficiency and satisfaction for both parties.

Leadership Team

Executive Profiles

Michael Heverin: Co-Founder & CEO. Former senior leader in schools for 13 years, co-founded SupplyWell to create a fairer future for educators.

Raina Heverin: Co-Founder. Background in recruitment, co-founded SupplyWell to address challenges in the education staffing sector.

Dan Price: Co-Founder. Digital marketing expert, co-founded SupplyWell to leverage technology in transforming education recruitment.

Key Contributions

The leadership team has been instrumental in developing the platform, securing funding, and driving the company's mission to improve education staffing through technology.

Competitor Profile

Market Insights and Dynamics

The education staffing market is evolving, with increasing demand for flexible and cost-effective solutions. Traditional recruitment agencies are facing challenges due to high fees and inefficiencies, creating opportunities for innovative platforms like SupplyWell.

Competitor Analysis

Teaching Personnel: Provides staffing solutions for schools and educational institutions across England and Wales.

Vision for Education: Specializes in recruiting and supplying teaching, support, and leadership staff since 2008.

UCM Recruitment: Focuses on matching candidates with educational roles in schools and nurseries.

Strategic Collaborations and Partnerships

SupplyWell has collaborated with various organizations to enhance its platform and expand its reach, including partnerships with local support and recognition programs.

Operational Insights

SupplyWell differentiates itself by offering a direct connection between schools and educators, eliminating agency fees and promoting fair compensation. The platform's focus on educator wellbeing and flexibility further sets it apart in the market.

Strategic Opportunities and Future Directions

Strategic Roadmap

SupplyWell plans to expand its services nationally across the UK and explore international markets, aiming to become a leading platform in education staffing.

Future Business Directions

Platform Enhancements: Integrate advanced features to support educator wellbeing and improve user experience.

Market Expansion: Extend services to additional regions and potentially internationally.

Opportunities for Expansion

The company is well-positioned to capitalize on the growing demand for flexible and cost-effective education staffing solutions, leveraging its innovative platform and strong leadership team.