Background
Founded in 2011 and headquartered in Dallas, Texas, Supreme Golf is a technology firm specializing in connecting golfers with a vast array of tee times worldwide. In partnership with CBS Sports Digital, the company offers access to over 16 million tee times across more than 12,000 golf courses in 41 countries. Supreme Golf's mission is to enhance the golfing experience by providing comprehensive booking options and advanced management solutions for golf course operators. The company's platforms include SupremeGolf.com, GolfBook.com, and partnerships with entities like Barstool Sports, Golf Digest, and CBS Sports.
Key Strategic Focus
Supreme Golf's strategic focus centers on delivering an extensive inventory of tee times to golfers while equipping golf course owners with advanced management tools. The company specializes in tee time marketing, membership subscription services, and advanced reporting technologies. By leveraging proprietary software solutions, Supreme Golf aims to maximize revenue for golf courses and enhance the booking experience for golfers. The primary markets targeted include golf courses seeking efficient management solutions and golfers looking for convenient booking options.
Financials and Funding
As of July 2025, Supreme Golf has raised a total of $6 million in funding over six rounds, with the latest round occurring on November 30, 2019. The company's annual revenue is estimated to be between $10 million and $50 million. Notable investors include CBS Interactive, which is also an equity investor and board member. The capital raised has been utilized to expand the company's technological capabilities and market reach.
Technological Platform and Innovation
Supreme Golf distinguishes itself through its proprietary technology platform that aggregates tee times from various sources, providing a comprehensive booking experience for users. The platform integrates with golf course management systems, offering features such as dynamic pricing, inventory management, and advanced reporting. In April 2022, Supreme Golf partnered with Seekr Technologies to enhance its news search experience, delivering curated golf information to its audience.
Leadership Team
- Jonathan Wride: Co-founder and Chief Executive Officer. Jonathan has been instrumental in steering Supreme Golf's strategic direction and growth since its inception.
- Ryan Ewers: Co-founder and Chief Operating Officer. Ryan oversees the company's operations, ensuring seamless integration of services and partnerships.
- Scott Wallace: Chief Technology Officer. Scott leads the technological development and innovation efforts within the company.
- Kayaroganam Jayakumar: Chief Information Officer. Kayaroganam manages the company's information systems and data strategies.
Competitor Profile
Market Insights and Dynamics: The global golf market has experienced significant growth, with participation reaching record levels. In 2023, the United States Golf Association reported 45 million players, a 9% increase from the previous year. This surge is attributed to the influx of younger and more diverse players, as well as brands that challenge golf's traditional image.
Competitor Analysis: Supreme Golf operates in a competitive landscape with several key players:
- GolfNow: Offers tee time bookings at over 11,000 golf courses, with a global rank of 23,240 and approximately 2.1 million monthly visits.
- ForeUp Software: Provides golf course management solutions, with a global rank of 12,521 and around 4.1 million monthly visits.
- TeeOff.com: Specializes in discounted tee times, with a global rank of 137,216 and approximately 290,100 monthly visits.
These competitors focus on various aspects of the golf booking and management industry, offering services ranging from tee time reservations to comprehensive course management solutions.
Strategic Collaborations and Partnerships
Supreme Golf has established significant partnerships to enhance its offerings:
- CBS Sports Digital: This collaboration promotes Supreme Golf's booking platforms across CBS Sports Digital channels, expanding its reach to a broader audience.
- Seekr Technologies: In April 2022, Supreme Golf partnered with Seekr to power its news search experience, providing curated golf content to users.
- ForeUp Software: Supreme Golf is an equity investor and board member of ForeUp Software, a leading provider of cloud-based tee sheet and point-of-sale solutions for golf courses.
Operational Insights
Supreme Golf's strategic considerations include:
- Market Position: By offering a comprehensive inventory of tee times and advanced management solutions, Supreme Golf positions itself as a one-stop platform for both golfers and course operators.
- Competitive Advantages: The company's partnerships with major media outlets and technology firms provide a competitive edge in market reach and technological innovation.
Strategic Opportunities and Future Directions
Looking ahead, Supreme Golf aims to:
- Expand Global Reach: By increasing partnerships with international golf courses, the company seeks to offer a more extensive global inventory of tee times.
- Enhance Technological Capabilities: Investing in AI and machine learning to provide personalized recommendations and dynamic pricing models.
- Diversify Revenue Streams: Exploring additional services such as golf equipment sales, event management, and premium membership programs to cater to a broader audience.
Contact Information
- Website: supremegolf.com
- Social Media:
- Twitter: @supremegolf
- Instagram: @supremegolf
- Facebook: Supreme Golf
- YouTube: Supreme Golf
