Suraj Bhan Jewellery Hub: Company Profile

Background

Established in 1923, Suraj Bhan Jewellery Hub is one of India's oldest and most trusted jewellers, with a legacy spanning over a century. The company has served more than 10 lakh families, offering a diverse range of jewellery products. In 1933, it registered the trademark "Suraj Bhan & Co." with the East India Company, solidifying its longstanding presence in the industry.

Key Strategic Focus

Suraj Bhan Jewellery Hub's strategic focus includes:

Core Objectives: To provide high-quality, hallmarked jewellery that combines traditional craftsmanship with contemporary designs, catering to a wide range of customer preferences.

Areas of Specialization: Manufacturing and retailing of gold, silver, diamond, and platinum jewellery, along with silver utensils, pooja items, and corporate gifts.

Key Technologies Utilized: The company employs advanced manufacturing techniques to ensure precision and quality in its products.

Primary Markets Targeted: Serving a diverse clientele, Suraj Bhan Jewellery Hub caters to both domestic and international markets, with a strong presence in Hyderabad, Telangana.

Financials and Funding

Suraj Bhan Jewellery Hub operates as a partnership firm and has been classified as a small enterprise for the financial year 2023-24. The company has experienced growth in profitability, with a 90.72% increase in profit for the financial year 2022.

Pipeline Development

The company continually updates its product offerings to meet evolving customer preferences, introducing new collections and designs regularly. Specific details regarding pipeline developments are not publicly disclosed.

Technological Platform and Innovation

Suraj Bhan Jewellery Hub distinguishes itself through:

Proprietary Technologies: Utilization of advanced manufacturing techniques to ensure precision and quality in its products.

Significant Scientific Methods: Implementation of quality control measures to maintain high standards in jewellery production.

Leadership Team and Changes

The leadership team comprises:

Om Prakash Goel: Chairperson, overseeing strategic direction and operations.

Kamala Bai Goel: Chairperson, involved in the company's strategic initiatives.

Dhruv Goel: Director, responsible for managing day-to-day operations and business development.

Alka Agarwal: Director, contributing to strategic planning and financial management. Alka Agarwal was appointed on 2 May 2024, bringing her expertise to the leadership team.

Competitor Profile

Market Insights and Dynamics

The Indian jewellery market is vast and diverse, with a growing demand for both traditional and contemporary designs. The market is characterized by a mix of established players and emerging brands, catering to a wide range of consumer preferences.

Key Competitors

Bhima Jewellers: Established in 1925, Bhima Jewellers operates over 116 stores across South India and the UAE, offering a wide range of jewellery products.

Shree Ganesh Jewellery House: Founded in 2002, this Kolkata-based company is one of the largest manufacturers and exporters of handcrafted gold jewellery in India.

Hari Krishna Exports: Established in 1992, this Mumbai-based company is a leading diamond manufacturer and exporter, serving clients in over 110 countries.

Strategic Collaborations and Partnerships

Suraj Bhan Jewellery Hub has established collaborations with various brands to enhance its market presence and product offerings. It has supported brands like Jodhamal Legacy Jewellery, Agriconic, and Mannu Kids, among others.

Operational Insights

Suraj Bhan Jewellery Hub maintains a strong market position through its century-old legacy, commitment to quality, and diverse product range. Its strategic location in Hyderabad, Telangana, and its expansion into silver-exclusive showrooms, such as the Suraj Bhan Silver Hub in Banjara Hills, enhance its competitive edge.