Surely Company Profile

Background

Overview

Surely is a beverage company specializing in the production of non-alcoholic wines, offering a sophisticated alternative for health-conscious consumers. Founded in 2018 and headquartered in Austin, Texas, Surely provides a range of alcohol-removed wines crafted from California grapes. The company aims to deliver the wine experience without the effects of alcohol, catering to individuals seeking a mindful approach to social drinking.

Mission and Vision

Surely's mission is to create premium, dealcoholized wines that allow consumers to enjoy the ritual of wine drinking without the side effects of alcohol. The company envisions a future where its products are a staple in social settings, offering a healthy and enjoyable alternative to traditional alcoholic beverages.

Primary Area of Focus

The company's primary focus is on producing non-alcoholic wines that are low in sugar and calories, appealing to the growing "sober curious" market. By utilizing traditional fermentation processes followed by dealcoholization, Surely ensures that its products maintain the authentic taste and experience of wine.

Industry Significance

Operating within the burgeoning non-alcoholic beverage industry, Surely contributes to the expanding market of alcohol-free alternatives. Its commitment to quality and taste positions it as a notable player in the sector, catering to a diverse consumer base seeking healthier lifestyle choices.

Key Strategic Focus

Core Objectives

Product Quality: Ensure that all non-alcoholic wines replicate the taste and experience of traditional wines.

Market Expansion: Increase availability through direct-to-consumer channels and retail partnerships.

Brand Recognition: Establish Surely as a leading brand in the non-alcoholic wine segment.

Specific Areas of Specialization

Surely specializes in crafting non-alcoholic wines that are low in sugar and calories, offering a healthy alternative without compromising on taste. The product line includes varieties such as Sparkling Rosé, Sparkling Brut, Sauvignon Blanc, and a Sparkling Red blend of Cabernet & Pinot Noir.

Key Technologies Utilized

The company employs traditional fermentation methods followed by a dealcoholization process to produce its non-alcoholic wines. This approach ensures that the final product retains the authentic taste and aroma of wine while removing the alcohol content.

Primary Markets Targeted

Surely targets health-conscious consumers, individuals seeking alcohol-free alternatives, and the "sober curious" demographic. The company has expanded its reach through partnerships with national retail chains, including Sprouts and Target, and offers nationwide shipping across the United States.

Financials and Funding

Funding History

In April 2021, Surely raised $2.5 million in a seed funding round. The investors included Bedrock, Spacecadet Ventures, Uncommon Capital, Long Journey Ventures, and Davidhauser.

Total Funds Raised

The company has raised a total of $2.5 million in funding to date.

Notable Investors

Bedrock

Spacecadet Ventures

Uncommon Capital

Long Journey Ventures

Davidhauser

Intended Utilization of Capital

The funds raised are intended to support product development, market expansion, and operational scaling to meet the growing demand for non-alcoholic beverages.

Pipeline Development

Key Pipeline Candidates

Surely's product pipeline includes a variety of non-alcoholic wines such as Sparkling Rosé, Sparkling Brut, Sauvignon Blanc, and a Sparkling Red blend of Cabernet & Pinot Noir. These products are designed to cater to the health-conscious consumer seeking alcohol-free alternatives.

Stages of Product Development

The company is in the production and distribution stage, with products available through direct-to-consumer channels and retail partnerships.

Target Conditions

Surely's products are targeted at consumers seeking non-alcoholic alternatives for health, wellness, or personal preference reasons.

Relevant Timelines for Anticipated Milestones

The company continues to expand its product offerings and distribution channels, aiming for increased market penetration and brand recognition in the coming years.

Technological Platform and Innovation

Proprietary Technologies

Surely utilizes traditional fermentation processes followed by a dealcoholization method to produce its non-alcoholic wines. This technique ensures that the wines retain the authentic taste and aroma of traditional wines while eliminating the alcohol content.

Significant Scientific Methods

The company employs a dealcoholization process that preserves the flavor profile of the wine, providing a satisfying experience for consumers seeking alcohol-free options.

Leadership Team

Key Executive Profiles

Ryan Hanson: Founder & CEO. Ryan is the founder and CEO of Surely, leading the company's vision and strategic direction.

Key Contributions or Roles Within the Company

Ryan Hanson has been instrumental in establishing Surely as a leading brand in the non-alcoholic wine segment, overseeing product development, market expansion, and overall company growth.

Competitor Profile

Market Insights and Dynamics

The non-alcoholic beverage industry is experiencing significant growth, driven by increasing consumer demand for healthier lifestyle choices and alcohol-free alternatives. This trend is particularly evident among health-conscious individuals and the "sober curious" demographic.

Competitor Analysis

Key competitors in the non-alcoholic wine segment include:

Gruvi: Specializes in non-alcoholic craft beer and wine, offering a variety of alcohol-free beverages.

Mom Juice: Provides low-sugar, gluten-free, and vegetarian-friendly wines, creating a community around their brand through non-alcoholic wine options and a podcast.

Gratsi: Focuses on zero-sugar wines with an emphasis on sustainability and minimal additives.

Strategic Collaborations and Partnerships

Surely has established partnerships with national retail chains such as Sprouts and Target, expanding its reach and availability to a broader consumer base.

Operational Insights

Surely differentiates itself through its commitment to product quality, ensuring that its non-alcoholic wines closely mimic the taste and experience of traditional wines. The company's focus on health-conscious consumers positions it favorably in the growing market for alcohol-free alternatives.

Strategic Opportunities and Future Directions

Strategic Roadmap

Surely aims to expand its product line, enhance brand recognition, and increase market penetration through strategic partnerships and direct-to-consumer channels.

Future Business Directions

The company plans to introduce new non-alcoholic wine varieties, explore international markets, and strengthen its presence in the retail sector.

Opportunities for Expansion

Opportunities include tapping into emerging markets for non-alcoholic beverages, leveraging e-commerce platforms for direct sales, and collaborating with health and wellness brands to reach a broader audience.

Positioning for Future Objectives

Surely's focus on product quality, consumer health, and strategic partnerships positions it well to achieve its future objectives and capitalize on the growing demand for non-alcoholic alternatives.