Sutherland Packaging Company Profile

Background

Founded in 1964 by Gene Sutherland, Sutherland Packaging has evolved from a modest garage operation into a nationwide leader in high-graphic print solutions for retail packaging and point-of-purchase (POP) displays. Operating from a 120,000-square-foot facility in Andover, New Jersey, with additional warehouses, the company remains privately held and continues to be family-led, with Jake Sutherland representing the third generation of leadership as of September 2023.

Sutherland Packaging's mission is to deliver innovative, high-quality packaging solutions that enhance brand visibility and consumer engagement. The company's vision focuses on leveraging cutting-edge technologies to provide cost-effective, sustainable, and impactful packaging solutions for clients across various industries.

Key Strategic Focus

Sutherland Packaging specializes in high-graphic corrugated packaging and POP displays, emphasizing:

Direct-to-Corrugated Printing: Utilizing advanced printing techniques to eliminate the need for lithographic labels, resulting in cost savings and faster turnaround times.

High-Speed Digital Printing: Investing in state-of-the-art equipment, such as the HP Pagewide C550 Digital Press, to offer offset-quality printing with enhanced flexibility and efficiency.

E-Commerce Packaging Solutions: Developing programs like E-COMplete™ to provide vibrant, brand-centric e-commerce shippers that serve as valuable customer engagement tools.

The company targets a diverse clientele, including major brands and emerging businesses, offering tailored solutions that meet specific marketing and operational needs.

Financials and Funding

While specific financial details are not publicly disclosed, Sutherland Packaging has demonstrated significant growth, including a 30% increase in business from 2016 to 2017. This growth has been supported by strategic investments in infrastructure and technology, such as the acquisition of new warehousing facilities and advanced printing equipment.

Technological Platform and Innovation

Sutherland Packaging distinguishes itself through several proprietary technologies and innovative methodologies:

Direct-to-Corrugated Printing: A technique that bypasses traditional lithographic labels, offering cost-effective, high-quality printing directly on corrugated substrates.

High-Speed Digital Printing: The integration of the HP Pagewide C550 Digital Press enables rapid, high-quality printing with the flexibility to accommodate variable data and short runs.

E-COMplete™ Program: A solution designed to enhance e-commerce packaging by providing visually appealing, brand-consistent shippers that improve customer engagement.

These innovations position Sutherland Packaging at the forefront of the packaging industry, offering clients advanced solutions that combine quality, efficiency, and sustainability.

Leadership Team

Sutherland Packaging's leadership comprises experienced professionals dedicated to driving innovation and growth:

Tom Sutherland, President: Oversees the company's strategic direction and operations, ensuring alignment with its mission and vision.

Jake Sutherland, Chief Innovation Officer: Appointed in November 2023, Jake brings extensive experience from the finance and banking industry, focusing on fostering a culture of innovation and accelerating growth.

Leadership Changes

In November 2023, Jake Sutherland joined the company as its first Chief Innovation Officer, marking a significant milestone in Sutherland Packaging's commitment to innovation and growth.

Competitor Profile

Market Insights and Dynamics

The corrugated packaging industry is characterized by steady growth, driven by increasing demand for sustainable and customizable packaging solutions. Trends such as the rise of e-commerce and the emphasis on eco-friendly materials are shaping the competitive landscape.

Competitor Analysis

Sutherland Packaging operates in a competitive market alongside companies like Pacific Western Container, Tavens Packaging and Display Solutions, The Cardboard Box Company, and Northwest Packaging. These competitors offer various packaging and display solutions, each with unique strengths and market focuses.

Strategic Collaborations and Partnerships

Sutherland Packaging has established strategic partnerships to enhance its technological capabilities and market reach. Notably, the collaboration with HP for the integration of the HP Pagewide C550 Digital Press has significantly advanced the company's digital printing capabilities.

Operational Insights

Sutherland Packaging's strategic investments in technology and infrastructure, such as the acquisition of new warehousing facilities and advanced printing equipment, have streamlined operations and improved production efficiency. These enhancements enable the company to offer rapid turnaround times and customized solutions, providing a competitive edge in the market.

Strategic Opportunities and Future Directions

Looking ahead, Sutherland Packaging aims to capitalize on the growing demand for sustainable and innovative packaging solutions. The company plans to continue investing in cutting-edge technologies and expanding its service offerings to meet the evolving needs of its diverse clientele.