SVP Worldwide is the world's largest consumer sewing machine company, accounting for approximately one out of every three household sewing machines sold globally each year. The company and its iconic brands—SINGER®, HUSQVARNA® VIKING®, and PFAFF®—have delighted consumers for over 170 years. These premium brands and products are regarded as the top choice for both serious and novice sewists and crafters. The company's corporate headquarters is located in Nashville, Tennessee, and is supported by regional headquarters, sales offices, R&D centers, and manufacturing facilities located in Europe, Asia, and the Americas, reaching consumers in more than 180 countries.
Key Strategic Focus
SVP Worldwide's strategic focus centers on innovation, market expansion, and technological advancement. The company offers a comprehensive product portfolio that includes entry-level sewing machines up to advanced, internet-connected household sewing machines retailing for $18,999. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products, and software. SVP Worldwide has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system. The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s 180 internally operated retail stores.
Financials and Funding
SVP Worldwide has undergone several ownership changes, reflecting its dynamic growth and strategic realignments. In 2004, Kohlberg & Company acquired Singer for $134 million and later merged it with the VSM Group, forming SVP Worldwide in 2006. The company was subsequently sold to Ares Management in 2018 and later acquired by Platinum Equity in 2021. As of July 2025, SVP Worldwide's annual revenue reached $750 million.
Technological Platform and Innovation
SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines that retail for $18,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.
Leadership Team
The leadership team at SVP Worldwide is composed of experienced professionals dedicated to driving the company's strategic vision and operational excellence. Carl-Martin Lindahl serves as the Chief Executive Officer, bringing extensive experience in consumer goods and technology sectors. Denise Dorigo Jones holds the position of Chief Human Resources Officer, focusing on building teams and fostering a strong company culture. The leadership team is committed to innovation, market expansion, and maintaining the company's position as a leader in the sewing machine industry.
Competitor Profile
The global sewing machine market is competitive, with several key players vying for market share. Notable competitors include Juki Corporation, Bernina International, and Brother Industries. These companies offer a range of sewing machines and accessories, targeting various consumer segments. SVP Worldwide differentiates itself through its extensive product portfolio, strong brand heritage, and commitment to technological innovation.
Strategic Collaborations and Partnerships
SVP Worldwide has engaged in strategic collaborations to enhance its market position and innovation capacity. In 2020, the company collaborated with the Amazon Prime show "Making the Cut," showcasing its products to a broader audience. Additionally, SVP Worldwide has partnered with various retailers and online platforms to expand its distribution network and reach a diverse customer base.
Operational Insights
SVP Worldwide's operations are strategically structured to maintain its leadership position in the sewing machine industry. The company operates manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions. This extensive operational footprint enables SVP Worldwide to efficiently serve consumers in more than 180 countries, ensuring product availability and customer satisfaction.
Strategic Opportunities and Future Directions
Looking ahead, SVP Worldwide aims to continue its focus on innovation, particularly in integrating advanced technologies into its product offerings. The company plans to expand its presence in emerging markets, leveraging its strong brand portfolio and technological advancements to capture new customer segments. By maintaining its commitment to quality, innovation, and customer engagement, SVP Worldwide is well-positioned to achieve sustained growth and reinforce its leadership in the global sewing machine market.
Contact Information
- Website: svpworldwide.com
- LinkedIn: SVP Worldwide LinkedIn Profile
