Overview
Swift Research Ltd is a prominent independent market research agency located in Wetherby, West Yorkshire, UK. Established in 1985, it has built a reputable standing as a full-service provider for both qualitative and quantitative research, catering to a broad spectrum of national and international markets. The company's primary focus is on systems and information management, serving a mix of industries such as personal care, household products, automotive, and financial services.
In November 2023, Swift Research transitioned to an employee-owned structure initiated by its founders Sandra and Martin Penfold. This organizational shift aims to empower employees who contribute significantly to the company's success.
Services and Expertise
Swift Research offers a diverse suite of market research services, which encompasses:
- Qualitative Research: Including focus groups and in-home visits.
- Quantitative Research: Encompassing field & tab, online, and telephone surveys.
- Specialized Research: Product and concept development, sensory and fragrance research, customer satisfaction, and employee engagement.
An impressive array of in-house capabilities supports these services, featuring a call center, sensory lab, data processing unit, and viewing facilities.
Key Personnel
- Sandra Penfold: A foundation figure who has been pivotal since the company's inception. Formerly held the Director position.
- Martin Penfold: Served as Finance Director, crucial during the transition to employee ownership.
- Katie Giles: Chief Technology Officer (CTO) since 2011, instrumental in strategic tech advancements.
- Anthony Carter: Recently appointed Head of Research, leveraging a strong FMCG background.
- Neil Gibson: Head of Data Collection, noted for enhancing operational excellence.
- Angela Orme: Analysis and Operations Executive, adept in quantitative projects.
- Matthew Spedding: Associate Director, focusing on leadership and strategic initiatives.
Contact Information
- Address: Concept House, Sandbeck Way, Wetherby, LS22 7DN, UK
- Phone: +44 (0)1937 543600
- Email: info@swift-research.co.uk
Swift Research effectively integrates traditional research methodologies with cutting-edge technologies, reinforcing its competitive stance in the market. Its transition to an employee-owned model signals a commitment to a robust and collaborative workplace environment.
Competitor Analysis
Industry Position
Swift Research operates prominently within the Advertising & Marketing and Business Services sectors, reinforcing its role in the market research industry.
Key Competitors
1. Action Global Communications: Known for integrated communication and marketing strategies that yield significant outcomes. Established in 1971, the company has a worldwide presence with offices across multiple regions including Eastern Europe, MENA, and Central Asia. It focuses on corporate communication, crisis management, and digital marketing, with a workforce of 201-500 employees.
2. Canvas8: A leader in behavioral insights, offering consultancy services centered on consumer behavior to inform media and marketing strategies. Operating globally with offices in London, LA, New York, and Singapore, it serves high-profile clients like Google, utilizing a comprehensive research platform for trend forecasting and consumer behavior analysis.
3. ARC Advisory Group: A notable research and advisory firm specializing in technology and industry trends from business systems to supply chain management. Based in Boston since 1986, ARC provides consultancy focusing on digital transformation across sectors like infrastructure and energy.
4. Feedback Market Research (MENA): Located in Dubai, Feedback MENA provides market research services across the Middle East, focusing on qualitative and quantitative consumer insights. It operates in key cities like Cairo and Riyadh, providing data-driven insights for informed business decisions.
Strategic Insights
Key areas for strategic advantage and growth for Swift Research in the competitive landscape include:
- Innovation in Behavioral Insights: As demonstrated by Canvas8, integrating behavioral science and AI-driven analytics could enhance competitive positioning.
- Geographical Expansion: Taking cues from Action Global’s extensive regional presence, Swift Research could explore expanding its global footprint to tap new market opportunities.
- Digital Transformation: Emulating ARC Advisory's approach towards digital tools can elevate data collection and offer actionable insights, improving client engagement.
- Regional Expertise: Leveraging insights from competitors like Feedback MENA, Swift Research could integrate localized expertise into broader strategies, particularly in emerging markets.
Swift Research's commitment to enhancing digital capabilities and regional insights will be crucial in differentiating its market offerings amidst a competitive landscape.
