Swire Coca-Cola USA: Market Research Report
Company Overview
Name
Swire Coca-Cola USA
Mission
"To win together by serving as constant and true advocates for our people, our customers, our partners, our community, and our planet."
Founded
- Swire Coca-Cola's history in Utah began with the purchase of the franchise rights for the Coca-Cola bottler in Salt Lake City in 1978.
Key People
- Andrea Kendell: President and CEO
- Marc Hempstead: Chief Financial Officer
- Brendan Cranna: Chief Sales Officer
- Lee Beard: Senior Vice President, Logistics
- Genevieve LeBlanc: Senior Vice President, Strategy & Commercial
- Michele McKillip: Senior Vice President, Corporate Affairs & Communications
- Bryan Sink: Senior Vice President, Supply Chain
- Cydni Tetro: Chief Information Officer
Headquarters
Draper, Utah
Number of Employees
Over 7,200 associates
Revenue
$3 billion
Known For
Swire Coca-Cola, USA is known for manufacturing, distributing, and selling Coca-Cola and other beverage brands across 13 states in the American West.
Products
Range of Products
Swire Coca-Cola, USA delivers an array of over 50 different beverages, which include:
- Coca-Cola
- Sprite
- Fanta
- Powerade
- Minute Maid
- Smartwater
- Gold Peak Tea
- Monster Energy
- Core Power
- Many more.
Product Description and Key Features
- Coca-Cola Products: Known worldwide, key features include their classic taste and wide variety of options such as Diet Coke and Coca-Cola Zero Sugar.
- Sprite: A lemon-lime flavored soda, Sprite is known for its crisp, clean taste and caffeine-free attribute.
- Fanta: Offers a variety of fruit-flavored sodas.
- Powerade: A sports drink designed for hydration and replenishing electrolytes.
- Minute Maid: Known for fruit juices and a range of iced tea and lemonade beverages.
- Smartwater and Gold Peak Tea: Premium water and iced tea offerings known for their fresh taste and quality ingredients.
- Monster Energy and Core Power: Popular energy drinks designed for performance.
Recent Developments
Recent Appointments
- Andrea Kendell appointed as President and CEO on October 10, 2024.
- Marc Hempstead appointed as Chief Financial Officer on January 16, 2024.
Sustainability Initiatives
- Recycled Plastic Initiative: New Coca-Cola bottles in the Pacific Northwest are made entirely of recycled plastic.
- Sprite Bottle Change: Transition from green bottles to clear for enhanced recyclability.
Notable Partnerships and Agreements
- Utah Jazz Partnership: Renewed as the exclusive soft drink provider for the Utah Jazz at the Delta Center as of November 3, 2023.
- Boise State Partnership: Five-year extension as the exclusive beverage sponsor for Boise State University and Bronco Athletics.
- Maverik Partnership: Raised over $686,000 for the National Park Foundation to fund children's access to nature.
- BODYARMOR Distribution: Agreement to distribute BODYARMOR in Arizona and New Mexico.
New Facilities and Expansion
- A new sales center and warehouse launched in Colorado Springs on July 12, 2022, facilitating future expansion.
- Proposed $271 million bottling plant at Denver International Airport pending approval.
Product Enhancements
- Holiday drinks such as Sprite Winter Spiced Cranberry offered for the festive season (2023).
Conclusion
Swire Coca-Cola USA stands as a significant player in the beverage production and distribution industry, particularly noted for its alignment with sustainability goals and community engagement. The company continues to expand its product portfolio and improve its sustainability commitments while maintaining historical partnerships and exploring new opportunities for growth and community impact.
