Swiss Beauty Company Detailed Market Research Report
Company Overview
- Name: Swiss Beauty
- Mission: To be every makeup lover’s best friend by integrating global cosmetic standards with Indian beauty needs, offering innovative, long-wear, and comfortable products.
- Founded: Incepted in 2013.
- Founders: Mr. Amit Goyal and Mr. Mohit Goyal.
- Key People: Mr. Amit Goyal and Mr. Mohit Goyal (Founders)
- Headquarters: Upper Ground Floor, UG-06,07,08,09,10,11,12, Magnum Towers, Sector 58, Gurugram, Haryana, 122011, India
- Number of Employees: No information is available.
- Revenue: No information is available.
- Known For: Swiss Beauty is known for high-quality cosmetic products that combine Swiss standards with Indian beauty needs, offering a wide range of innovative and long-lasting products.
Products
Swiss Beauty offers a vast array of beauty and cosmetic products designed for the face, eyes, lips, nails, and overall skincare. Here are some specific products along with their features:
1. Holographic Eyeliner
- _Price:_ ₹449
- _Key Features:_ Multi-Chrome Effect, Waterproof
2. Chrome & Matte Twin Eyeshadow
- _Price:_ ₹399
- _Key Features:_ 24-Hour Stay, Matte + Chrome finish
3. Cream It Up Blusher
- _Price:_ ₹299
- _Key Features:_ Multi-Functional, Matte Finish, With Shea Butter
4. Non-Transfer Lipstick
- _Price:_ ₹399
- _Key Features:_ 30 Shades, Waterproof, Matte Finish
5. Liquid Concealer
- _Price:_ ₹249
- _Key Features:_ Full Coverage, Matte Finish, With Jojoba Oil
6. Primer Mousse Foundation
- _Price:_ ₹499
- _Key Features:_ Primer + Foundation, Matte Finish
7. HD Matte Lipstick
- _Price:_ ₹399
- _Key Features:_ Matte Finish, Hydrating, Highly Pigmented
8. Precision Mascara
- _Price:_ ₹299
- _Key Features:_ Infinite Length, Waterproof, Long-lasting
9. Matte Cat Lip Crayon
- _Price:_ ₹299
- _Key Features:_ 26 Shades, Waterproof, 12-Hour Stay, Matte Finish
10. Craze It's Extraa Dual Mascara
- _Price:_ ₹499
- _Key Features:_ Coloured & Black Mascara, Non-Clumpy, Intensely Pigmented, Hyaluronic Acid
Recent Developments
- New Product Launches:
- Cheek It Up Blush with features like lightweight texture, non-sticky, and blendable capabilities.
- Select Game Changer Tubing Mascara implementing tubing technology for lash extension effect and marked as smudge-proof.
- Select Turn On Glaze Liquid Lipsticks featuring vinyl-like shine, lip smoothing, and high pigment.
- Launch of Craze Baesic Multi-Face Palette, a 4-in-1 beauty bundle with blendable and easy-to-use formulas.
- Recent Additions:
- Craze Bite Me Liquid Tint with dewiness, blendability, natural hue, and enriched with hyaluronic acid.
- Variants like Select Do The Duet Lipstick offering a matte lipstick and gloss of the same tint.
- Partnerships and Collaborations:
- No information is available.
This report comprehensively maps the current brand standing, its offerings, and recent strategic expansions catering to diverse cosmetic needs in the Indian market while aligning with global standards.
