Market Research Report: Switcher
Company Overview
Name
Switcher
Mission of the Company
Switcher is dedicated to creating sustainable, long-lasting basic products at affordable prices.
Founding Details
- Year Founded: 1981
- Founder: Robin Cornelius
Key People
- CEO: Marc Joss
Headquarters
- Location: Frick, AG, Switzerland
Number of Employees
No information is available
Revenue of the Company
No information is available
Known For
Switcher is renowned for its sustainable basic clothing, commitment to environmental responsibility, and long-lasting product durability.
Products
Product Offerings
Switcher offers a wide range of sustainable and basic clothing products.
High-Level Description
The products include T-shirts, sweatshirts, tank tops, and accessories, focusing on sustainable and ethical production methods.
Key Features
1. Classic T-Shirts
- Available in multiple colors and styles.
- Made with organic cotton and recycled polyester.
2. Bamboo Clothing
- Made from eco-friendly bamboo fibers.
- Available as tanks, T-shirts, and tops with various prints and colors.
3. Bio Fairtrade T-Shirts
- Certified organic cotton.
- Ensures fair wages and ethical working conditions.
4. Pocket T-Shirts
- Trendy designs with distinct pocket details.
- Made using sustainable practices.
5. Geelee Beach Poncho
- Made with high water absorbency.
- Available in multiple colors.
Recent Developments
Recent Company Developments
Key Events
- 1981: Founded in Lausanne.
- 2004: Established Switcher Foundation in India to support education.
- 2005: Launched a Fairtrade-certified organic cotton collection.
- 2020: Relaunched by Sulochana Group and Marc Joss.
- 2021: Successful launch of B2C online platform.
- 2023: Switched logistics to a new base at Frick, AG, Switzerland.
New Products Launched
- Relaunch of the Swiss Vision: A new sustainable collection aimed at the souvenir market in 2024.
New Features Added to Existing Products
- Switcher Circular Dope Dyed Collection: Features:
1. 99% water savings.
2. 54% less energy consumption.
3. 50% less waste.
4. 20% reduced CO2 emissions.
New Partnerships
- Sulochana Group: Engaging in sustainable clothing production using recycled PET bottles and organic materials.
Other Developments
- Adoption of energy-efficient production methods.
- Introduction of PET recycling and usage of 100% renewable energy in production processes.
- Enforced a comprehensive Verhaltenskodex (code of conduct) since 1998 for all suppliers to uphold ethical standards.
Conclusion
Switcher continues to serve as a pioneer in the sustainable clothing industry, with a strong commitment to environmental responsibility and ethical production. With several new and ongoing initiatives, Switcher is firmly positioned to lead the market in sustainable fashion.