Market Research Report on Synerise

Company Overview

Name: Synerise

Mission: To understand each and every action as accurately as possible from all available data, to predict behaviors, make the right choices, and help clients care.

Founded: No information is available

Founders: No information is available

Key People: Jack Dąbrowski (Chief AI Officer / Founder BaseModel.ai)

Headquarters: Offices in San Francisco, USA; Dubai, UAE; Warsaw and Cracow, Poland

Number of Employees: No information is available

Revenue: No information is available

Notable for: AI-driven behavioral modeling and big data solutions

Products

Synerise Experience Platform

A multi-feature, industry-agnostic platform that provides an integrated suite of tools for building exceptional customer experiences.

Synerise AI Models

Cleora: General-purpose model for scalable and efficient learning of entity embeddings for heterogeneous data. Key features include:

197x faster than DeepWalk

Supports large datasets

Implements star and clique expansions for hypergraphs

EMDE (Efficient Manifold Density Estimator): Framework for smooth probability densities on Riemannian manifolds. Key features include:

Works with various embeddings

Shifts computation load to data representation

Produces smaller models with shorter training times

Synerise Behavioral Data Platform

Features:

Omnichannel data centralization

Real-time data processing

Unified 360-degree customer data

AI-driven segmentation

GDPR compliant

Synerise Automation

Features:

Process automation

Webhooks integration

Journey analytics

Intuitive drag-and-drop journey builder

Supports complex system integrations

Synerise Martech Stack

A data-driven marketing management platform offering:

Dynamic content personalization

E-mail marketing with drag and drop builder

Mobile campaigns

Push notifications

Landing pages with built-in analytics and templates

Synerise Analytics

Real-time advanced analytics capabilities:

Custom reports

Behavioral segmentation

Predictive data trend analysis

Efficient decision-making tools

Synerise Loyalty Programs

Features:

Personalized promotions and coupons

Gamification elements

Earn and burn points system

Mobile SDK components for quick integration

Recent Developments

Product Launches and Enhancements

Enhanced Mobile Push Builder: New updates to streamline the creation of personalized and dynamic push notifications.

Semantic Search: Advanced search technology for more precise and context-aware results.

Integration with Vonage: Allows for advanced and personalized SMS campaigns.

Dynamic Attachments in Emails: Ability to send dedicated attachments for each customer.

Strategic Investments

Series B+ Funding: Received $8.5 million investment from VTEX and other business angels to bolster expansion and reinforce its position in the market.

Integration and API Updates

Google Ads Integration: New functionalities allow sending and removing contacts from customer lists in Google Ads.

Firebase Integration Update: Enhanced for better token management and compliance with Google's new requirements.

Security and Compliance

Mandatory Two-Factor Authentication (2FA): Enhanced platform security by making two-factor authentication compulsory for all users.

ISO/IEC 27001:2013 Certified: Ensuring high standards of security and privacy.

Research and Development

Synerise is heavily invested in R&D in behavioral modeling and AI, exemplified by multiple research papers and models presented at prestigious conferences like SIGIR, CIKM, and ICML.

Notable Research Papers

Cleora: Describes the graph embedding scheme used for large-scale data processing.

EMDE: Explores the manifold density estimator for recommendation systems.

For a detailed dive into Synerise’s analytics, AI-driven features, and data management capabilities, further inquiry into their published research and user guides is recommended.