syntasa

Overview

Syntasa operates as a prominent Data + AI Platform, concentrating on creating composable Customer Data Platforms (CDPs) and behavioral intelligence solutions. Serving both Commercial and Public Sector entities, Syntasa was established in 2014 and is headquartered in McLean, Virginia. The company facilitates its clients in harnessing digital behavior analytics through a flexible No-Code, Low-Code, and Pro-Code Platform, with significant stakes in both government and commercial markets. Syntasa emphasizes the generation of actionable insights through AI and machine learning.

Leadership

• Jay Marwaha: CEO & Founder, Jay Marwaha's stewardship is marked by a focus on big data and AI, supported by his education from The University of Chicago. His leadership promotes integrating AI into customer data platforms, fostering innovation, and deriving actionable insights via analytics.

• Shawn Zargham: As the CTO & Co-Founder, Shawn Zargham harnesses his Ph.D. in Electrical Engineering from Cornell University to lead on technology matters. His expertise in analytics, SaaS, and cloud technology is foundational to Syntasa's progressive tech development.

• Ted Blake: Serving as CFO & Partnership Manager, Ted Blake is crucial in managing financial strategies and enhancing partnerships. His rich experience in finance underpins Syntasa's financial operations and strategic partnership initiatives.

Solutions and Capabilities

Syntasa's platform offers comprehensive solutions to maximize enterprise data strategies:

• Data Ready for CDPs: Facilitates the streamlined collection and preparation of data, ensuring seamless integration into CDPs.

• AI and Machine Learning: Enables the use of predictive analytics and personalization via AI/ML, offering insights into digital behavioral patterns.

• Public Sector & National Security Solutions: Provides specialized tools for Digital Journeys, Sentiment Analytics, and initiatives addressing Substance Abuse.

Key Clients and Achievements

Syntasa's clientele includes respected commercial names such as Dixons Carphone, Lenovo, and Sky. In the public sector, collaborations with entities like the California Office of Data & Innovation and the UK Cabinet Office reflect its integration in government projects, enhancing IT solution services.

Recent Developments

Syntasa has recently advanced its AI capability portfolio, introducing generative AI features set for release in 2024. Additionally, their solutions achieving Google Cloud Partner Specialization signifies a commitment to refining marketing analytics capabilities and aligning cloud-native applications with contemporary data science.

Key Competitors

Syntasa operates in a dynamic market space alongside several competitors who contribute diverse customer engagement and analytics solutions:

1. Braze

• Overview: A leader in customer engagement platforms, Braze facilitates personalized customer experiences for over 2,200 global brands. Surpassing $500 million in CARR in 2023, Braze is recognized in the Forrester Wave and Gartner Magic Quadrant as a customer engagement leader.

• Social Impact: They actively support community initiatives focusing on equity and ecological sustainability.

2. Insider

• Overview: Insider leverages AI to deliver cross-channel customer engagement capabilities, promoting data unification and personalization. Insider is also noted in the Gartner Magic Quadrant for its multichannel marketing expertise.

• Cultural Focus: The platform emphasizes innovation and community involvement, frequently earning high ratings on various platforms for marketing and personalization.

3. CorralData

• Overview: CorralData specializes in AI-enhanced analytics platforms, encouraging secure, collaborative insights from comprehensive data sets. It caters to the retail, healthcare, real estate, and non-profit sectors.

• Client Success: Serves renowned clients like Lacoste and sweetgreen, improving business efficiencies through its data-driven insights.

4. Canva

• Overview: Primarily a graphic design software, Canva's extension into generative AI tools positions it as a notable competitor in customer engagement through visual means. Reporting over 185 million active users by 2025, Canva emphasizes broad democratization of design access.

5. Iterable

• Overview: Iterable delivers an AI-driven communications platform that supports advanced cross-channel marketing strategies. Its services propel customer engagement for companies such as Redfin and Calm.

• Leadership and Values: Guided by principles of authenticity and connection, Iterable’s leadership leverages deep industry knowledge to enhance customer relations.

Syntasa's dynamic environment necessitates confronting these competitors, each offering unique strengths in AI, sector-specific solutions, and global reach, underscored by their environmental and social values in shaping market dynamics.