Overview
Syntax is a premier global technology solutions and services provider, specializing in cloud application implementation and management. Established in 1972, Syntax has evolved into a leading Managed Cloud Provider with comprehensive capabilities in Enterprise Resource Planning (ERP) applications, particularly SAP and Oracle systems. Through its advanced cloud solutions, Syntax enables organizations to transition smoothly to cloud environments for mission-critical applications.
Services and Offerings
Syntax provides a broad array of services including:
- Cloud Services: Expertise in AWS, Azure, and Oracle Cloud Infrastructure (OCI), covering infrastructure design, data engineering, cybersecurity solutions, and bespoke software development.
- Enterprise Solutions: Managed services for SAP and Oracle, featuring SAP on AWS, Oracle JD Edwards, and Oracle E-Business Suite (EBS).
- Industry-Specific Solutions: Catering to manufacturing, automotive, construction, and natural resources sectors, aimed at optimizing production, enhancing efficiency, and ensuring seamless project delivery.
- Professional Services: Specialized in SAP Cloud Solutions with RISE with SAP, SAP S/4HANA Cloud, and Oracle Consulting services.
- Security and Innovation: Focused on security services and digital innovation through Generative AI and hyperautomation to foster business growth and transformation.
Competitor Landscape
Primary Competitors
Key competitors in the tech and consulting landscapes include:
- VMware: Offers cloud and virtualization technologies, operating independently post its spin-off from Dell Technologies.
- Cognizant: A global IT consulting and outsourcing firm with extensive reach.
- Infosys: Provides IT and consulting services facilitating digital transformation.
- Tata Consultancy Services (TCS): Renowned for IT services, business solutions, and digital transformation initiatives.
- Deloitte Consulting: A major player in management consulting with a diverse portfolio including human capital and technology solutions.
Additional Competitors
Other significant contenders are Rootstock Software, Big Bang ERP, Silver Touch, Halcyon Solutions, Mindfire Solutions, UST, and CloudScale365, offering varying ERP solutions and technological products.
Competitive Positioning
Syntax competes directly with major IT and consulting firms, leveraging its extensive expertise and long-standing customer trust. Its comprehensive service offerings and ERP managed services are cornerstones of its competitive advantage, maintaining a robust presence against formidable competitors.
Leadership Team
- Christian Primeau: Global CEO since 2018, spearheading market positioning and innovation, particularly with partners like AWS.
- Kevin Dattolico: Regional CEO for Americas SAP Technical Managed Services and Oracle Business Units, driving revenue growth since April 2020.
- Luc Dubois: Regional CEO for Americas SAP Professional Services, with vast experience in IT and business processes.
- Michael Etinson: Founder who has been pivotal in Syntax's growth since its inception in 1972.
- Mike Evans: President & COO of Managed Services, responsible for technical services and operational excellence.
- Larry Perlov: President & COO of SAP business unit, leading a boutique-at-scale strategy.
- Catherine Solazzo: Chief Marketing Officer, leading global marketing and branding efforts.
- Ralf Sürken: Regional CEO of Europe, focusing on SAP solutions and partnerships.
- Marcelo Tamassia: Chief Technology Officer, advancing innovation and technology strategies.
- Tony Veilleux: Chief Financial Officer, managing strategic and operational finances.
- Dessalen Wood: Chief People Officer, overseeing global HR initiatives, culture, and employee development.
Strategic Initiatives and Achievements
Syntax's strategic growth and innovation are demonstrated by:
- The acquisition of Beyond Technologies, boosting its SAP consulting capabilities.
- Recognition on CRN's Managed Service Provider (MSP) 500 and Elite 150 list.
- Launching the Syntax GenAI Portfolio to emphasize AI and digital transformation investment.
- Strategic partnerships with AWS and SAP for expanded capabilities and reach.
- Successful ERP solutions implementation in companies like Lithium Americas, Laticrete, and King’s Hawaiian, enhancing integration and operational efficiency.
Syntax remains steadfast in its role as a trusted advisor by delivering scalable, high-quality solutions aligned with client business goals, while leveraging its global integration capabilities.
