Taajeer Group - مجموعة تأجير

Background

Established in 1997, Taajeer Group began as a limited liability company offering leasing solutions compliant with Islamic Shari'ah principles. It was the first to successfully introduce this service in the Saudi market and later transitioned into a closed joint-stock company. Over the years, Taajeer has diversified its operations within the automotive sector, encompassing vehicle sales, maintenance services, spare parts distribution, daily rentals, operational leasing, and financing solutions. The company's mission is to provide integrated automotive solutions with professionalism, flexibility, and speed, aiming to be the preferred choice for customers in all automotive-related services.

Key Strategic Focus

Taajeer Group's strategic focus centers on delivering comprehensive automotive services, including:

New and Used Car Sales: Offering a diverse range of vehicles to meet varying customer needs.

Maintenance and Repair Services: Providing rapid maintenance, body shop services, and painting.

Spare Parts and Accessories: Supplying genuine parts and accessories to ensure vehicle longevity.

Leasing and Financing Solutions: Offering daily rentals, operational leases, and financing options compliant with Islamic principles.

The company targets the Saudi Arabian market, aiming to enhance customer satisfaction through integrated services and strategic partnerships.

Financials and Funding

Taajeer Group has demonstrated significant financial growth:

2005: Transitioned to a closed joint-stock company with a capital of SAR 100 million.

2012: Increased capital to SAR 640 million, achieving a profit of SAR 177 million.

2015: Capital raised to SAR 900 million.

2016: Capital reached SAR 1 billion.

2021: Capital further increased to SAR 2 billion.

In June 2025, Alsulaiman Group acquired Taajeer Finance Company, marking Alsulaiman's entry into the financial services sector and aiming to drive digital transformation and growth within the industry.

Pipeline Development

Taajeer Group continually expands its portfolio by introducing new automotive brands and models to the Saudi market. Notable developments include:

2017: Became the exclusive agent for MG Motors in Saudi Arabia, reintroducing the brand with a refreshed lineup of sedans and SUVs.

2019: Launched the Maxus T60 pickup, a vehicle recognized for its safety and performance.

2022: Added the Chinese brand Kaiyi to its vehicle lineup, offering models with modern design and advanced technology.

These initiatives reflect Taajeer's commitment to diversifying its offerings and meeting evolving customer preferences.

Technological Platform and Innovation

Taajeer Group emphasizes innovation through:

Digital Platforms: Integrating physical showrooms with digital platforms, such as the Motor Souq network, to provide a seamless customer experience.

Advanced Vehicle Features: Introducing vehicles equipped with modern technologies, including smart infotainment systems and advanced safety features.

These efforts position Taajeer as a forward-thinking player in the automotive sector.

Leadership Team

Taajeer's leadership comprises experienced professionals:

Dr. Salih Jameel Malaeka: Chairman

Faisal Salih Malaeka: General Director

Rashid Abdullah Alswiket: Vice Chairman

Abdul Alhamid Nazer: Member

Omer Mohammed Hindi: Member

Adil Suod Dehloy: Member

Farooq Fouad Ghalam: Member

Abas Alnahdi: CEO of Taajeer Finance

Hazm Sami Jamjoum: CEO of the Automotive Sector

Rami Hanqeer: COO Automotive

Their collective expertise drives the company's strategic initiatives and operational excellence.

Leadership Changes

In June 2025, following the acquisition of Taajeer Finance by Alsulaiman Group, the company embarked on a new phase of transformation, expanding its offerings to include personal financing, lifestyle financing, and SME financing. This strategic move aligns with the Kingdom's Vision 2030 goals and reflects a commitment to innovation and growth in the financial services sector.

Competitor Profile

Market Insights and Dynamics

The Saudi automotive market is characterized by:

Growth Potential: A young population and increasing disposable income contribute to rising vehicle demand.

Technological Advancements: Consumers show a growing preference for vehicles equipped with modern technologies and safety features.

Regulatory Support: Government initiatives under Vision 2030 aim to diversify the economy, including the automotive sector.

Competitor Analysis

Key competitors in the Saudi automotive market include:

Aljomaih Automotive Company: One of the largest GM dealers in the Middle East, offering a wide range of vehicles and services.

Abdullah Hashim Company Ltd.: The exclusive distributor of Honda vehicles in Saudi Arabia, known for its extensive service network.

Mohamed Yousuf Naghi Motors: Represents brands like BMW, Jaguar, and Land Rover, catering to the luxury segment.

These competitors focus on brand representation, service quality, and customer satisfaction to maintain their market positions.

Strategic Collaborations and Partnerships

Taajeer Group has established significant partnerships to enhance its market presence:

MG Motors: Exclusive dealership agreement to reintroduce and expand the MG brand in Saudi Arabia.

Maxus: Launched the Maxus T60 pickup, strengthening its commercial vehicle offerings.

Kaiyi: Added the Chinese brand to its lineup, offering modern and technologically advanced vehicles.

Baslac: Partnered with BASF to introduce the Baslac refinish brand, enhancing after-sales services.

Al Wefaq Transportation Solutions (Yelo): Provided 1,000 MG vehicles to enhance Yelo's fleet, supporting the car rental sector.

These collaborations reflect Taajeer's commitment to offering diverse and high-quality automotive solutions.

Operational Insights

Taajeer Group's strategic considerations include:

Market Positioning: Leveraging exclusive dealership agreements to offer unique vehicle options.

Service Integration: Providing end-to-end automotive services, from sales to after-sales support.

Customer-Centric Approach: Focusing on customer satisfaction through quality service and product offerings.

These strategies differentiate Taajeer in a competitive market landscape.

Strategic Opportunities and Future Directions

Looking ahead, Taajeer Group aims to:

Expand Brand Portfolio: Introduce additional automotive brands to cater to diverse customer preferences.

Enhance Digital Presence: Invest in digital platforms to streamline customer interactions and services.

Strengthen After-Sales Services: Improve maintenance and repair services to build long-term customer relationships.

By capitalizing on these opportunities, Taajeer seeks to solidify its position as a leading automotive service provider in Saudi Arabia.

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