Tafaseel Group Holding

Background

Tafaseel Group Holding, established in 2011, has emerged as a leading Business Process Outsourcing (BPO) provider in the Middle East. With a workforce exceeding 2,000 professionals from over 30 nationalities, the company offers services in 20 languages. Operating across the UAE, KSA, Bahrain, and Egypt, Tafaseel delivers a comprehensive suite of 14 BPO services, including contact center outsourcing, human resources outsourcing, digital transformation, IT outsourcing, and knowledge process outsourcing. The company's mission is to bridge continents and set benchmarks for innovation in global business services, enriching organizations with unparalleled success and inspiring limitless possibilities. Its vision is to be the premier provider of BPO solutions, empowering businesses to expand globally, drive technology, and create jobs, while supporting community development and social responsibility.

Key Strategic Focus

Tafaseel's strategic focus centers on delivering tailored BPO solutions that drive operational efficiency and superior customer experiences. The company specializes in contact center outsourcing, human resources outsourcing, digital transformation, IT outsourcing, and knowledge process outsourcing. Leveraging advanced technologies such as automation and artificial intelligence, Tafaseel serves a diverse clientele, including Fortune 500 companies, government entities, startups, and SMEs across 12 industries.

Financials and Funding

As of December 2024, Tafaseel BPO's annual revenue reached $750 million. The company has announced plans for an Initial Public Offering (IPO) in 2025, aiming to enhance technological capabilities, broaden service offerings, and serve a more diverse clientele.

Pipeline Development

Tafaseel is actively expanding its global footprint, with plans to establish a presence in the United States, Canada, Eastern Europe (including Cyprus), and China by 2025. The company has already expanded into Egypt and Uzbekistan, reinforcing its commitment to growth and increasing market presence.

Technological Platform and Innovation

Tafaseel embraces cutting-edge technology to elevate service standards. The company utilizes advanced technologies such as automation and artificial intelligence to redefine service delivery and ensure unparalleled efficiency. Notable proprietary technologies include Go-AI, the first omni-channel Arabic chatbot in the UAE, and Rannah.UAE, the world's first fully automated on-demand call center subscription platform.

Leadership Team

Maryam Al Nuaimi: Founder and President. As the first female Emirati entrepreneur in the UAE’s BPO industry, she has been instrumental in shaping Tafaseel's journey.

Ahmed Khbeer: Partner and Group CEO. With over 20 years of experience in managing mid and large-size contact centers in India and the UAE, he has been pivotal in Tafaseel's expansion and success.

Sachin Kumar Badrinath: Chief Operations Officer. Rejoined Tafaseel in 2024, bringing extensive experience in operations management.

Karim Cheaib: Head of Growth. Promoted in 2024, he focuses on driving Tafaseel's growth initiatives.

Katarzyna Paulina Larys: Director of Transition. Appointed in 2024, she oversees the company's transition strategies.

Lana H Y Shabana: Senior Operation Manager. Promoted in 2024, she manages operational aspects of Tafaseel's services.

Leadership Changes

In 2024, Tafaseel announced several significant leadership appointments:

Sachin Kumar Badrinath: Rejoined as Chief Operations Officer.

Karim Cheaib: Promoted to Head of Growth.

Katarzyna Paulina Larys: Appointed as Director of Transition.

Lana H Y Shabana: Promoted to Senior Operation Manager.

Competitor Profile

Market Insights and Dynamics

The global BPO industry is experiencing significant growth, driven by increasing demand for outsourcing services that enhance operational efficiency and customer experience. The Middle East, particularly the UAE, has become a hub for BPO services, attracting numerous companies seeking to capitalize on the region's strategic location and business-friendly environment.