tag

Tag: Global Omnichannel Marketing Production Agency

Company Overview

Tag is a global omnichannel marketing production agency known for effectively bringing creative ideas to life. The company collaborates with leading brands and agencies to deliver impactful content quickly and on a large scale across various channels and regions. Tag is renowned for its ability to handle diverse and comprehensive marketing needs, enhancing brand visibility and engagement through innovative and efficient solutions.

Website:

• [Tag's Official Website](https://www.tagww.com/)

• [Tag's Careers Page](https://www.tagww.com/careers/)

Leadership Team

David Kassler

• Position: Global CEO

• Location: London, United Kingdom

• Profile: David Kassler has significant experience in digital transformations within the consumer, media, and technology sectors. He has been instrumental in Tag's evolution and its integration with dentsu.

• [LinkedIn Profile](https://uk.linkedin.com/in/david-kassler-31974172)

• Notable Achievements: David has been a pivotal figure in the acquisition of Tag by dentsu and has led the company through significant transformations, celebrating Tag's 50th anniversary.

• [Crunchbase Profile](https://www.crunchbase.com/person/david-kassler-0c7f)

Deepti Velury

• Position: Chief People Officer

• Location: London, England, United Kingdom

• Profile: Deepti manages global HR, IT, and facilities while spearheading Tag's ESG agenda. She is noted for her efforts in enhancing diversity and inclusion within the company.

• [LinkedIn Profile](https://uk.linkedin.com/in/deeptivelury)

• Promotions: Recently promoted to the role of Chair at Tag, showcasing her leadership and strategic direction capabilities.

Kevan Thorn

• Position: Chief Strategy Officer (CSO), and CEO EMEA

• Location: Greater London Area

• Profile: Kevan has extensive experience in marketing production, having co-founded Hogarth Worldwide. He has transitioned from being Tag's Global CSO to CEO of the EMEA region.

• [LinkedIn Profile](https://uk.linkedin.com/in/kevan-thorn-70380410)

• Notable Contributions: Kevan is known for challenging the norm and driving strategic initiatives that propel Tag forward in the marketing production industry.

Toby Codrington

• Position: CEO, Americas and Global Brand President

• Location: Americas Region

• Profile: Toby is recognized for his decisive leadership and ability to foster growth while upholding an inclusive company culture. He oversees Tag's operations across the US, Canada, Brazil, and Mexico.

• [LinkedIn Profile](https://www.linkedin.com/in/toby-codrington-582b674)

• Strategic Initiatives: Under his leadership, Tag has established Marketing Centers of Excellence to navigate brand marketers through uncertain times.

Strategic Approach

Tag focuses on creating supportive environments for its employees and fostering a culture of creativity and inclusivity. The company emphasizes sustainability, employee experience, and innovative solutions to maintain its leadership in the marketing production industry. The leadership team at Tag is dedicated to driving these core values while strengthening client relationships through strategic sourcing and impactful creative production.

Insights

• Tag leverages its global reach and expertise to deliver content that resonates across various channels and regions.

• The leadership team is pivotal in steering the company towards continuous innovation and maintaining a competitive edge in the market.

• The company's integration with dentsu highlights its strategic moves to broaden its capabilities and market influence.

By maintaining a consistent focus on transformation, innovation, and inclusivity, Tag positions itself as a leader in the omnichannel marketing production landscape, making it a valuable partner for brands looking to amplify their reach and impact.

Competitor Profiling

Overview

Tag is a global omnichannel marketing production agency distinguished for its ability to deliver large-scale impactful content rapidly across various channels and regions. Tag's competence extends over branding services, photography, 3D & CGI, print & packaging, TV post-production, advertising production & versioning, transcreation, digital and creative services.

Key Information

• Website: [Tag](https://www.tagww.com/)

• Industry: Media Production

• Company Size: 1,001-5,000 employees

• Headquarters: London, United Kingdom

• Office Locations: London (UK), New York (US), Singapore (APAC)

• Parent Company: Dentsu Group Inc.

• Acquisition Date: Jun 30, 2023

Key Personnel and Leadership

• Nancy Hartner-Donnelly, Art Director | Graphic Designer | Brand Management

• Ryan Lim, Operation Director at Williams Lea Tag

• Kelly Jones

• Delia Smith, Project and Account Management, Across Print, Packaging, and Graphic Design

Recent Activities and Achievements

• Acquisition by Dentsu Group Inc.: Completed on Jun 30, 2023, this acquisition reinforces Tag's position as a leading global omnichannel digital marketing production powerhouse.

• Awards: The Tag Taylor James Ltd team received a Silver Creativepool Annual Award for their post-production work.

• Sustainability and Innovation: Tag emphasizes intelligent, sustainable, and technology-driven solutions, enhancing efficiency and effectiveness for their clients while maintaining a focus on environmental and social responsibility.

• Global Footprint: Tag operates from approximately 29 countries, allowing them to provide localized market insights and support, making them a crucial partner for global brands.

Key Services

• Omnichannel Content Production: Tag specializes in high-impact marketing, aiding brands and agencies in delivering content at speed and scale across multiple platforms.

• Brand Services: Providing expertise in branding to ensure clients stand out in competitive markets.

• Technology-Driven Solutions: Utilizes cutting-edge tech to improve operational efficiency and reduce waste.

• Market Insight: Leverages extensive local market knowledge to enhance brand operations across borders.

Competitors

Hogarth Worldwide

• Website: [Hogarth Worldwide](https://www.hogarth.com/)

• Industry: Creative Content Production

• Company Size: Over 6,000 employees

• Headquarters: London, England

• Specializations: Comprehensive digital production services, including strategy, design, delivery, and analytics

HH Global

• Website: [HH Global](https://hhglobal.com/)

• Industry: Creative Production and Procurement

• Company Size: 4,500 employees

• Headquarters: London, England

• Specializations: Tech-enabled creative production, procurement leadership

Communisis

• Website: [Communisis](https://communisis.com/)

• Industry: Point of Sale Marketing Activation

• Company Size: 201-500 employees

• Headquarters: London, England

• Specializations: Creative engineering, quality management, production, procurement

Moving Picture Company (MPC)

• Website: [MPCVFX](https://www.mpcvfx.com/en/)

• Industry: VFX & Animation

• Company Size: 4,753 employees

• Headquarters: London, England

• Specializations: VFX & animation in blockbuster movies, CG, motion design

Analysis

Tag's strategy of integrating intelligent and sustainable solutions with cutting-edge technology has positioned it as a formidable leader in the global marketing production arena. The recent acquisition by Dentsu Group Inc. further enhances its capabilities and market reach, suggesting a robust plan to keep innovating and expanding. Competitors like Hogarth Worldwide and HH Global, despite having substantial market presence, will need to match Tag's rapid delivery capabilities and technological advancements to maintain competitive parity.

For companies seeking a reliable, innovative partner to handle extensive omnichannel marketing production needs, Tag represents a well-rounded choice, supported by a strong global presence and commitment to sustainability and technological excellence.