Tagsom AB Company Profile

Background

Tagsom AB, established in 2012, is a Stockholm-based company specializing in digital development and marketing solutions tailored for growing businesses. The company's mission is to empower businesses through innovative digital solutions, streamlining operations with cutting-edge technology customized to unique client needs. Tagsom's services encompass comprehensive digital project management and scalable AI-driven tools, aiming to deliver exceptional value and efficiency in the digital landscape.

Key Strategic Focus

Tagsom's strategic focus centers on enhancing online learning experiences, particularly in the B2B sector. The company aims to improve the production and management of online content across multiple platforms and languages, targeting the international market. With a team of approximately 30-50 professionals working on various projects, Tagsom leverages technologies such as WordPress and React for web development, and integrates tools like WooCommerce for e-commerce solutions. Their primary markets include SMEs seeking cost-effective and flexible digital solutions to support growth.

Financials and Funding

In 2023, Tagsom AB reported a revenue of 5.76 million SEK, reflecting a stable market position with a slight increase of 168,000 SEK compared to the previous year. The company achieved a net profit of 1.03 million SEK, maintaining a positive profit margin of 18%. As of 2023, Tagsom employed one staff member.

Technological Platform and Innovation

Tagsom distinguishes itself through a suite of proprietary technologies and methodologies:

Custom WordPress and React Development: Providing scalable and future-proof web solutions tailored to business needs.

SEO Optimization: Implementing strategies to enhance online visibility and attract organic traffic.

E-commerce Integration: Utilizing WooCommerce for secure and intuitive online shopping experiences, including advanced features like product bundles and abandoned cart recovery.

Performance and Security Enhancements: Employing tools such as WP Rocket, Wordfence, and LiteSpeed Cache to ensure fast, secure, and optimized websites.

These technologies enable Tagsom to deliver comprehensive digital solutions that drive business growth.

Leadership Team

Tagsom's leadership comprises experienced professionals:

Mikkel Gerdes: Founder and Principal Digital Strategist & Project Manager, with extensive expertise in digital marketing, strategy, and leadership.

Sami Togan: Principal Digital Strategist & Project Manager, with a background in founding startups and consulting in digital strategy, product management, and UX.

Robert Melo: Project Manager specializing in creative production, agile methodologies, digital marketing, and social media communication.

Per Rundblom: Project Manager with 15 years of experience in product innovation, leadership, and technical skills, enhancing expertise in web, app, UX design, and coding.

Ola Oredsson: Design Manager with a track record in leading digital transformations for global retailers and developing new business models.

André Nordenstein: Marketing and Sales Assistant, focusing on website improvement, marketing campaigns, and content creation for Swedish and Spanish markets.

This team collectively drives Tagsom's mission to deliver innovative digital solutions.

Competitor Profile

Market Insights and Dynamics: The digital development and marketing industry is characterized by rapid technological advancements and increasing demand for customized solutions. Businesses seek partners that offer cost-effective, flexible, and innovative services to enhance their online presence and operational efficiency.

Competitor Analysis: Tagsom operates in a competitive landscape with several notable companies:

Panduit: Provides network infrastructure and connectivity solutions.

Blue Yonder: Develops digital supply chain platforms.

Wasteless: Offers AI-powered dynamic pricing to reduce food waste.

Displaydata: Specializes in electronic shelf labels.

Pricer: Provides in-store digital solutions for the retail market.

These competitors focus on various aspects of digital solutions, from infrastructure to AI applications, highlighting the diverse approaches within the industry.

Strategic Collaborations and Partnerships

Tagsom emphasizes global outsourcing to connect SMEs with top-tier talent worldwide. This approach offers access to specialized expertise, cost-effectiveness, and scalability. By managing recruitment, onboarding, and ongoing support, Tagsom ensures seamless integration of global talent into client projects, addressing challenges like language barriers and cultural differences.

Operational Insights

Tagsom's subscription-based model provides cost-effective and flexible digital solutions, reducing expenses associated with in-house teams or traditional agencies. This model offers scalable resources, adaptable expertise, and tailored support, enabling businesses to efficiently manage digital operations during growth phases.

Strategic Opportunities and Future Directions

Tagsom is poised to capitalize on the growing demand for digital transformation among SMEs. By leveraging its expertise in web development, marketing strategies, and lead generation, the company aims to expand its client base and enhance service offerings. Continued investment in AI-driven tools and global talent acquisition will further strengthen Tagsom's position as a leader in providing innovative digital solutions for growing businesses.