Company Research Report: Taiv Inc.
Company Overview
Name: Taiv Inc.
Mission: Taiv enhances live TV in bars & restaurants with better content, commercials, automation, and control.
Founded: No information is available
Founders: No information is available
Key People:
- Noah Palansky, Co-Founder, CEO
- Jordan Davis, Co-Founder, CTO
- Avi Stoller, Co-Founder
- Tony Siconolfi, CRO
- Mitch Conway, Head of Partnerships
- Chris Karasewich, SVP Media Sales
- Lexi Palansky, VP Media Sales
- Julia Stenwall, Media Account Manager
- Mike Hart, Director of Partnerships
- Garrett Bruce, Director of Partnerships
- Trent Favoni-Grossart, Director of Partnerships
- Brooke Armstrong, Partnerships Specialist
- Noelle Merkel, Partner Account Manager
- Madeline McKnight, Partner Account Manager
- Adam Kroft, Partnerships Intern
- Ezra Hall, Software Team Lead
- Scott Murray, Software Development Engineer
- Aaron Noyes, Software Development Engineer
- Ayden Offenloch, Software Development Engineer
- Cody Gordon, Software Development Engineer
- Leo Zheng, Embedded Firmware Developer
- Brendan O'Doherty, Embedded Firmware Developer
- Michael Dobosz, Hardware Engineering Manager
- Michael Zaragoza, Manufacturing Lead
- Ihor Kachura, Manufacturing Technician
- Noah Lieberman, Operations Analyst
- Jansell Ruiz, Lead A/V Technician
- Michael Wenz, A/V Technician
- Chance Stewart, A/V Technician
Headquarters: No information is available
Number of Employees: No information is available
Revenue: No information is available
Known For: Taiv is known for enhancing live TV in venues such as bars and restaurants by automating commercials, digital signage, and providing better control over the broadcasted content.
Products
Product 1: Taiv Box
Description: Taiv is a small box that connects to existing cable boxes and works with every satellite and cable provider.
Key Features:
- More Sales: Promote drink specials and events on existing TVs to increase revenue per guest.
- More Control: Control what TV commercials play in the venue to block competitors and distasteful ads.
- Less Work: Automate TVs & digital signage. Remotely schedule everything.
- Monetize Screens: Free to use; earn revenue every commercial break.
- Better Commercials:
- Automatically promote drink specials and events during commercials.
- Use templates to promote high-margin items and upcoming events.
- Digital Signage: Loop through own media, schedule different content by time or day, switch between signage and content automatically.
- Streaming Channels: Short-form, audio-optional content that plays during breaks or schedule it as needed.
- Trivia Games: Engage customers with trivia during intermissions.
- Easily Update Content: Update signage from any device quickly.
- Streamline Operations: Schedule to turn on/off TVs, switch inputs, and change volume.
Recent Developments
New Products Launched:
- Streaming Channels: Engaging short-form content played during commercial breaks or scheduled times.
New Features Added to Existing Products:
- Enhanced control over what TV commercials play.
- Automated scheduling for TV operations.
Partnerships and Collaborations:
- Worked with major brands like Pepsi, TikTok, BMW, Bacardi, Figure Lending in various campaigns.
Case Studies
Case Study 1: Figure Lending
- Outcome: 21% increase in web conversion, 9.45x ROAS.
- Campaign: Targeted demographic, measured impact with Google Analytics.
Case Study 2: BMW
- Outcome: Reached over 2.1 million people, 5x more efficient than CTV with $8.50 CPM.
- Campaign: Advertised during NBA playoffs, overcoming broadcast restrictions.
Case Study 3: Bacardi
- Outcome: 287% increase in sales, 28% drop in competitor sales.
- Campaign: Targeted bars carrying Bacardi Spiced Rum, leading to significant sales uplift and market share increase.
Case Study 4: Pepsi
- Outcome: 100% viewability and impression delivery with viral buzz.
- Campaign: All-day screen takeovers at commercial breaks led to high engagement and nomination for creative awards.
Testimonials
- James, I Don’t Care Bar: "Game-changer for our team. Very effective and user-friendly."
- Trish, General Manager, Stout House: "Makes it easy to promote specials and events. Helpful and communicative team."
- Marc, Owner, Mickey Burns Irish Pub: "No-brainer opportunity to make money with no outlay or work."
- Troy, Owner, Papa’s Raw Bar: "Local businesses love the ad space. Generated interest and buzz."
Contact Information
- Phone: 1-866-824-8101
- Email: No information is available
- Social Media: Linkedin, Instagram
- Address: No information is available
Note: Some information required for a complete report was not available in the provided data.
