Tallwave Company Profile

Background

Overview: Tallwave is a Scottsdale, Arizona-based digital agency specializing in customer experience design, digital marketing, and strategic consulting services. Founded in 2009, the company focuses on helping brands transform, design, and build new products and services, guiding them from concept to market.

Mission and Vision: Tallwave aims to drive business growth by delivering innovative solutions that enhance customer experiences. The company emphasizes a collaborative approach, working closely with clients to achieve ambitious goals through data-driven strategies and creative problem-solving.

Industry Significance: Operating within the advertising and marketing sector, Tallwave has established itself as a key player by offering integrated services that encompass digital marketing, data strategy, and experience design. Their comprehensive approach addresses the evolving needs of businesses seeking to enhance their digital presence and customer engagement.

Key Strategic Focus

Core Objectives:

Integrated Digital Marketing: Developing omnichannel marketing strategies, audience and buyer persona development, digital paid media, social media marketing, content strategy, SEO, email marketing, creative concepting for marketing, and conversion rate optimization.

Data Strategy & Analytics: Providing measurement strategy, data unification and enablement, dashboarding and visualization, e-commerce and lead generation tracking, data strategy for CRM/CDP integration, and Google Analytics implementation.

Digital Experience Design: Offering website experience strategy, website design and redesign, portal design, app design, design systems, UX/UI design, prototyping, and user research and customer journey mapping to inform design.

Primary Markets: Tallwave serves a diverse range of industries, including hospitality, entertainment, retail, consumer goods, and e-commerce, tailoring its services to meet the unique challenges and opportunities within each sector.

Financials and Funding

Revenue Growth: In 2024, Tallwave reported a revenue of $6.4 million, marking a 50.21% year-over-year increase from $4.2 million in 2023.

Funding History: The company has raised a total of $2.1 million in funding over two rounds:

December 30, 2013: Undisclosed amount.

February 10, 2017: Undisclosed amount.

Utilization of Capital: The funds have been strategically invested in expanding service offerings, enhancing technological capabilities, and scaling operations to meet growing client demands.

Technological Platform and Innovation

Proprietary Technologies: Tallwave employs a suite of advanced tools and platforms to deliver its services, including:

Data Analytics Platforms: Utilizing tools like Microsoft Power BI for data visualization and analytics.

Content Management Systems: Implementing Sitecore and WordPress for website development and management.

Collaboration Tools: Leveraging Miro for team collaboration and project management.

Scientific Methodologies: The company adopts a data-driven approach, integrating customer journey mapping, user research, and prototyping to inform design and marketing strategies. This methodology ensures that solutions are tailored to meet user needs and business objectives effectively.

Leadership Team

Jeffrey Pruitt – Founder and CEO: Jeffrey founded Tallwave with a vision to build a culture that drives impact for clients and employees. He directs the strategic direction and innovation of the company. Previously, he served as President of iCrossing, where he contributed to growing revenues from $1 million to $120 million.

Ed Borromeo – Partner and COO: Ed brings 17 years of strategic experience, advising and leading engagements for clients such as American Express and PayPal. He oversees business operations and is passionate about driving growth and impact for clients.

Andrea Parsons – VP, Client & Consultative Services: Andrea leads the team of consultants, focusing on eliminating pain points, increasing customer retention, and developing successful client programs. Her background includes strategy, communications, PR, and marketing.

Robert Wallace – Partner and VP, Marketing: Robert oversees Tallwave’s branding practice and leads marketing, thought leadership, innovation, and communications programs to drive the company’s growth. He has led engagements for clients including Thomson Reuters and AudioEye.

Stephanie Leach – VP & CTO: Stephanie is responsible for establishing the company's technology services vision and leading all technology-related aspects of service delivery to Tallwave clients.

Gary Coraggio – Director, Business Development: With 25 years of experience leading sales and marketing teams, Gary works with new prospects and clients for Tallwave, spanning industries such as healthcare, technology, education, manufacturing, and distribution.

Leadership Changes

As of the latest available information, there have been no recent significant changes or appointments within Tallwave's leadership team.

Competitor Profile

Market Insights and Dynamics: The digital marketing and customer experience design industry is highly competitive, with numerous agencies offering a range of services from SEO and content marketing to full-service digital transformations. The market is characterized by rapid technological advancements and evolving client needs, necessitating continuous innovation and adaptability.

Competitor Analysis: Key competitors include:

KlientBoost: Specializes in pay-per-click marketing and landing page solutions.

INFUSE: Offers data-driven B2B demand generation services.

DashClicks: Provides a SaaS platform for digital marketing agencies, combining various tools into one platform.

webdew: Focuses on video marketing services, from research to execution.

SmartSites: A full-service digital agency offering website design, SEO, and PPC services.

These competitors offer overlapping services, making differentiation through innovation and client-centric approaches crucial for Tallwave.

Strategic Collaborations and Partnerships

In March 2017, Tallwave acquired Ethology, a full-service digital marketing and customer experience agency. This acquisition expanded Tallwave's capabilities and client base, strengthening its position in the market.

Operational Insights

Tallwave's strategic approach, known as "The Swell," emphasizes a repeatable process that balances big-picture goals with near-term wins. This model fosters momentum and optimizes opportunities to create lasting business impact. The company's beliefs center on the importance of experience, adaptability to change, human-centric innovation, and the inseparability of strategy and execution.

Strategic Opportunities and Future Directions

Tallwave is poised to capitalize on the growing demand for integrated digital marketing and customer experience design services. By continuing to innovate and adapt to market trends, the company aims to expand its service offerings, enter new markets, and strengthen its position as a leader in the industry.