TW

Overview



Company Name: TALLY WEiJL
Industry: Retail Apparel and Fashion
Founded: 1984
Headquarters: Basel, Basel-Town, Switzerland
Type: Privately Held
Company Size: 1,001-5,000 employees
Global Presence: Over 800 stores worldwide, 14 online stores
Online Presence: Active e-commerce platforms in 35 markets, 3M+ social media fans
Website: [tally-weijl.com](https://www.tally-weijl.com/)

Key Historical Milestones



- 1984: Founded by Tally Elfassi-Weijl and Beat Grüring.
- 1987: Opened first store in Fribourg, Switzerland.
- 1997: First store opened in Germany.
- 2000: Reached over 50 stores across Europe; launched the "Totally sexy" image campaign.
- 2006-Present: Rapid expansion with new store openings; stepped into online and omnichannel retailing.

Leadership Team



Tally Elfassi-Weijl


Title: Co-Founder & CEO
Location: Muttenz, Basel-Landschaft, Switzerland
Background: History of art education, spearheads company vision and overall strategic direction.
Achievements: Instrumental in company's growth from a small garage operation to a global fashion retailer.

Beat Grüring


Title: Co-Founder & Owner
Location: Switzerland
Achievements: Co-led the company to international expansion and established high-speed fashion delivery capabilities.

Vipul Vatsyan


Title: Chief Technology Officer (CTO)
Location: Basel, BS, CH
Background: Previous roles at Infosys Limited, expertise in SAP ABAP development and technology strategy.
Responsibilities: Overseeing technological advancements and digital transformation efforts.

Raphaël ROBERT


Title: Head of Analytics
Location: Basel, Basel-Town, Switzerland
* Background: Advanced education from Université de Haute-Alsace Mulhouse-Colmar.

Company Specialties



- Fashion Design: Creative and innovative approach to women's fashion.
- Retail and Operations: Efficient management of over 800 stores and rapid merchandise delivery.
- E-Commerce: Strong presence in online retail, offering seamless omnichannel experiences.
- Technology Implementation: Continuous innovation in digital solutions, led by CTO Vipul Vatsyan.

Social and Environmental Initiatives



TALLY CARES


TALLY WEiJL is committed to sustainable and ethical fashion. Their TALLY CARES program prioritizes the use of better materials with a lower environmental impact. A recent collaboration with Recover aims to incorporate more recycled fiber into their products, reinforcing their commitment to sustainability.

Recent Developments



- New Executive Appointment: Dirk Maasen appointed as Team Leader of Expansion Northern Europe to drive company growth.
- Sustainability Efforts: Partnership with Recover to introduce more recycled fibers into fashion pieces.

Corporate Culture



TALLY WEiJL is dedicated to making their customers feel sexy, empowered, and unstoppable. The company's vibrant culture celebrates fashion, independence, fun, love, and community. They deeply value their employees, offering multiple career opportunities and promoting a culture of innovation and adaptability.

Contact Information



Primary Locations


1. Basel, Switzerland
- Address: Viaduktstrasse 42, White Plaza, Basel, Basel-Town 4051, CH

2. Milan, Italy
- Address: Via G. Carducci n. 13, Milan, Milano 20123, IT

3. Warsaw, Poland
- Address: Al. Jerozolimskie 65/79, Warsaw, Warszawa 00-697 , PL

4. Dhaka, Bangladesh
- Address: Elegant Heights, 5th Floor, Plot Ga-30/2, 30/3, Progoti Sharoni, Dhaka, Shahajadpur Dhaka-1212, BD

For more detailed information about the company and its latest updates, visit the [official website](https://www.tally-weijl.com/en_CH/) or their [LinkedIn page](https://www.linkedin.com/company/tally-weijl/).

Competitor Profiling for TALLY WEiJL



Key Metrics:


- Global Rank: 212,195
- Country Rank (Germany): 30,160
- Authority Score: 42
- Monthly Visits: 204.72K
- Pages per Visit: 4.4
- Bounce Rate: 65.45%

Competitor Analysis



1. Terranovastyle.com


Details for this competitor were mentioned but not expanded upon in the gathered data.

2. Newyorker.de


Notable competitor in a similar market segment with specific metrics not detailed.

3. Pimkie.de


Other key competitor within the same domain, lacking detailed metrics.

4. Bershka.com


Mentioned as a significant competitor; detailed metrics not provided.

5. NA-KD.com


Key Metrics:
- Global Rank: 34,364
- Country Rank (Sweden): 1,092
- Authority Score: 62
- Monthly Visits: 1.9M
- Pages per Visit: 6.1
- Bounce Rate: 53.94%

Company Profile:
- Founded: May 2015
- Headquarters: Väverigatan 14, Gothenburg, Sweden
- Revenue: $115 million
- Employees: 376
- Funding: Extensive detailed financial metrics are not provided.

6. Boohoo.com


Key Metrics:
- Global Rank: 13,704
- Country Rank (UK): 1,117
- Authority Score: 71
- Monthly Visits: 5.17M
- Pages per Visit: 6.1
- Bounce Rate: 43.23%

Company Profile:
- Founded: 2006
- Headquarters: Manchester, England
- Revenue: £1.768 billion in 2023
- Net Income: £-75.6 million in 2023
- Employees: 6,190
- Brands: Includes Nasty Gal, PrettyLittleThing, MissPap, Karen Millen, Coast, Oasis, Warehouse, Dorothy Perkins, Wallis, Burton
- Key People: Mahmud Kamani (Chairman), John Lyttle (CEO)

Key Insights:
- Boohoo has faced criticism and scrutiny over working conditions in their supply chain.
- Despite controversies, the company maintains significant market presence and has a robust digital marketing strategy.

7. Shopcider.com


Key Metrics:
- Global Rank: 13,554
- Country Rank (US): 8,227
- Authority Score: 56
- Monthly Visits: 5.23M
- Pages per Visit: 2.6
- Bounce Rate: 67.73%

8. Subdued.com


Key Metrics:
- Global Rank: 114,913
- Country Rank (US): 78,183
- Authority Score: 40
- Monthly Visits: 448.75K
- Pages per Visit: 7.4
- Bounce Rate: 34.3%