Company Research Report: Tangle Teezer

Company Overview

• Name: Tangle Teezer Ltd

• Mission: To revolutionize haircare with innovative solutions that cater to diverse hair types, while also maintaining a focus on sustainability and social responsibility.

• Founded: The company was founded in 2003 by Shaun Pulfrey.

• Key People:

• Shaun Pulfrey, Founder

• James Vowles, Chief Executive Officer

• Headquarters: Union House, 182–194 Union Street, London, SE1 0HL, United Kingdom.

• Number of Employees: Information not available.

• Revenue: Information not available.

• Known For: Tangle Teezer is renowned for its innovative hairbrushes that effectively detangle hair without causing damage. The company gained recognition with its patented two-tiered teeth technology.

Products

Haircare Brushes:

1. The Ultimate Detangler:

• Description: A versatile brush suitable for use on wet or dry hair with a focus on smooth detangling.

• Key Features:

• Gentle on vulnerable, shower-fresh hair, reducing breakage.

• Long teeth for detangling and shorter teeth for smoothing.

2. The Original:

• Description: The multi award-winning brush that started the Tangle Teezer brand.

• Key Features:

• Suitable for straight-to-wavy hair types.

• Patented two-tiered teeth technology for effective detangling and smoothing.

3. The Ultimate Detangler Plant:

• Description: An eco-friendly version made from 85% sustainably sourced plant materials.

• Key Features:

• Excellent for wet or fragile hair.

• Maintain the same detangling power while being kinder to the planet.

4. Wide Tooth Comb:

• Description: A comb designed specifically for curly hair, facilitating quick and confident detangling.

• Key Features:

• Dual-sided design for detangling and styling curly hair.

• Gentle on the scalp with long, sturdy teeth.

Grooming Tools:

1. Pet Teezer:

• Description: A grooming brush line for pets, focusing on detangling and de-shedding.

• Key Features:

• Designed for a variety of pet fur types.

• Gentle detangling experience for pets.

Recent Developments

• Product Launches:

• The Ultimate Detangler Chrome: A shiny, chrome version of their popular Ultimate Detangler.

• The Plant Brush Range: Introduced in March 2023, made from sustainable materials, catering to different hair types like Naturally Curly, Fine & Fragile, and Straight to Wavy hair.

• Product Features and Enhancements:

• Continued innovation with plant-based materials, such as the Plant Brush for a more sustainable and eco-friendly option.

• Sustainability Initiatives:

• Launched a hairbrush recycling program aiming to recycle over 10,000 brushes by 2030.

• Transition from plastic packaging to cardboard by 2025 to improve environmental sustainability.

• Partnerships:

• Established a four-year partnership with The Prince’s Trust, supporting their Change A Girl's Life campaign, including an annual donation and fundraising activities through the Tangle Trust.

Corporate Social Responsibility

• Environmental Initiatives:

• A focus on reducing carbon footprint through material innovation and packaging improvements.

• Awarded the Silver Recycling Award for efforts in managing office waste sustainably.

• Community Engagement:

• The company is committed to giving back to local communities by donating surplus products to charities.

• Offers employees paid volunteer days to contribute to causes of their choice.

This report summarizes the available information on Tangle Teezer, highlighting its efforts in innovation, sustainability, and corporate responsibility in the haircare market.