Company Overview
Tango Multimedia is a specialized marketing and advertising agency targeting the home furnishings industry. Founded in 2009 and headquartered in Pottstown, PA, Tango Multimedia provides an extensive suite of services designed to optimize client engagement and advertising effectiveness. These services encompass market analysis, media planning, consulting, search engine marketing, and content creation. Tango's strategy involves an integrated approach, merging traditional advertising techniques with cutting-edge digital strategies to enrich the customer purchasing journey.
Key Services
- Market Analysis: Crafting strategic plans to enhance advertising efficiency.
- Media Planning: Eliminating guesswork to refine decision-making processes.
- Consulting: Offering insights based on robust retail and advertising expertise.
- Video Creation & Social Media Advertising: Enhancing customer engagement.
- Geo-Fencing & Digital Signage: Delivering targeted marketing solutions.
- In-Store Media: Transforming casual shoppers into dedicated buyers.
Management Team
- Terry Fetterman: Managing Partner
With a formidable foundation in TV advertising, Terry Fetterman steers the strategic direction of Tango Multimedia and fosters client relationships. His robust industry experience originates from Philadelphia, PA. Contact: terry@tangomm.com | 610-228-4235
- Joe Walter: Vice President of Online Advertising
An authority in managing Google Ads since 2005, Joe Walter injects over 20 years of furniture retail experience into Tango's digital ad strategies, significantly boosting the company's online campaigns.
- Avery Nelson: Director of Business Development & Sales
With over 20 years of expertise in retail marketing, Avery Nelson, who joined the company in 2021, plays a crucial role in expanding business reach and driving growth.
- Patti Johnson: Business Development Executive
Based in North Carolina, Patti Johnson leverages extensive sales experience to cultivate and sustain client relationships. Contact: 336-880-9135
- Travers Mutton: Digital Marketing Strategist
A contributor since 2019, Travers holds a marketing degree from Temple University and focuses on aligning advertising campaigns with client goals.
- Rebecca Dauber: Vice President, Creative Services
With more than 25 years in the media sector, Rebecca Dauber leads the creative division, ensuring delivery of innovative content tailored to client needs.
Notable Achievements
Tango Multimedia has adeptly managed the transition of marketing operations for clients affected by the abrupt closure of Banner Marketing, employing advanced advertising solutions like YouTube and OTT to tap into new demographic groups economically.
Actionable Insights
For stakeholder engagements and sales initiatives, seeking alignment with Terry Fetterman and Avery Nelson can be advantageous due to their strategic roles in managing client relationships and advancing business interests. Emphasizing Tango's comprehensive digital marketing capabilities and integrated advertising solutions can appeal to prospective clients within the home furnishings industry aiming to optimize their marketing strategies.
Competitor Profiling
Overview of Competitors
Tango Multimedia operates within a competitive landscape of multimedia and digital adoption firms. Knowledge of its competitors is vital for strategic positioning.
Primary Competitors
1. WalkMe:
- Type: Digital Adoption Platform
- Founded: 2011
- Headquarters: San Francisco, California
- Offerings: Provides solutions to identify workflow inefficiencies with personalized guidance and automation. Trusted by approximately 2,000 companies across IT, sales, HR, and digital transformation sectors.
- Achievements: Winner of the AI Excellence Award 2022 and Top 50 Products of Enterprise Best Software Awards 2023.
- Key Moves: Went public in 2021, focusing on AI and mobile technologies.
2. Scribe:
- Type: Workflow Documentation Platform
- Founded: 2019
- Headquarters: San Francisco, California
- Offerings: Streamlines the creation of step-by-step guides, enhancing team productivity.
- Achievements: Grown rapidly with $53M in funding across three rounds, promoting knowledge sharing.
- Values: Empowers users through ownership and collaboration.
3. Loom:
- Type: Video Communication Platform
- Founded: 2015
- Offerings: Facilitates asynchronous video communication for rapid recording and sharing.
- Funding: Amounting to $203M
- User Base: 21 million users across 350,000 entities.
- Partners: Supported by prominent venture capitalists and tech industry influences.
Additional Competitors
- Scribe by Cursive
- Guru
- MagicHow
- Process Street
- Droplr
- Document360
Tango Multimedia's competitive context features entities innovating within digital adoption, knowledge management, and multimedia communication. To sustain or elevate its market position, Tango needs to highlight its unique value propositions and potentially integrate advanced technologies. Keeping a watchful eye on the strategic movements and offerings of competitors like WalkMe, Scribe, and Loom could unveil partnership opportunities and inform strategic adaptations for Tango Multimedia.
