Company Research Report: Techsoulogy (formerly Tappx)

Company Overview

• Name: Techsoulogy

• Mission of the company: To provide a technology and human service that guarantees all areas of the advertising industry throughout the world achieve their goals profitably, effectively and ethically. The company aims to ensure independent developers have accessible ways to capture users and grow their apps, allowing publishers to monetize without harming user experience, and enabling advertisers to relate to audiences while respecting privacy.

• Vision of the company: To place technology and the media at the service of the human condition in order to create an emerging digital environment that is reflexive, inclusive, transparent, honest, and prioritizes human needs and the interests of society.

• Founded: November 2013

• Founders: Daniel Reina Ortega (CEO) and Antonio Hervás Vílchez (CTO)

• Key People:

• Daniel Reina Ortega - CEO

• Antonio Hervás Vílchez - CTO

• Fernando Saiz Camarero - CMO

• Patricia Iglesias Río - CPCO

• Daniel Bande Julián - CFO

• Headquarters: No information is available

• Number of Employees: Approximately 100 employees

• Revenue: €17M as of 2019

• What is the company known for: Techsoulogy is known for its innovative app monetization, user acquisition, and advertising solutions. It started as Tappx with a focus on helping indie developers grow their user base through a free cross-promotion platform.

Products

App Monetization and Advertising Solutions

• Products:

• User Acquisition: Focuses on promoting apps and acquiring engaged users with direct quality traffic.

• Monetization: Helps monetize ad inventory with premium brand campaigns from top advertisers worldwide.

• Features and Benefit Highlights:

• Direct ad inventory, variety of segments and verticals, advanced targeting, brand safety, and transparency.

• Use of advanced technologies for programmatic brand and performance advertising, ensuring tailored service and KPI-driven optimization.

Recent Developments

• Recent Developments:

• Launch of the “Quality First Framework” to confront ad fraud and improve programmatic industry quality standards.

• Launch of Contextualize-it in May 2021, optimizing contextual advertising by improving audience targeting while respecting user privacy.

• Acquisition of PlayOnContent and From the Bench, enhancing monetization and distribution capabilities.

• Establishment of the Techsoulogy branding in November 2022, unifying specialized firms under its umbrella for a cohesive approach toward market needs.

• New Features and Products:

• Implementation of programmatic buying models such as CPC, CPA, CPI, allowing only payment for results achieved.

• Enhanced user acquisition strategies using diverse media channels, improving targeted audience reach and engagements.

• Partnerships and Collaborations:

• Built significant partnerships that have improved user acquisition and retention efforts across apps, as acknowledged by clients such as Azure Tech Pty Ltd and OneFootball.

• Continuous relationship with significant DSPs and SSPs to refine programmatic capabilities and transparency.

Based on this detailed exploration, Techsoulogy stands as a prominent player in the AdTech industry, focusing on innovative solutions that cater to mobile app developers, advertisers, and publishers by ensuring quality traffic, strategic targeting, and maximizing advertisement reach and revenue monetization.