TapResearch Market Report
Overview
TapResearch, established in 2013 by Aaron Platshon, Kevin Chang, and Greg McCullough, operates in the ResTech sector. Located in San Carlos, California, the company is committed to simplifying access to opinion data akin to a search engine experience. TapResearch's platform provides real-time data access globally, aiding in decision-making, marketing effectiveness assessment, and business growth facilitation.
Key Products and Solutions
TapResearch offers an array of solutions tailored to meet various business needs, including:
- Audience Network: Connects with billions of respondents globally via mobile apps, creating new revenue avenues for publishers and enhancing user rewards.
- Player Insights: Tailored for game developers, focusing on user behavior insights to boost engagement and long-term value.
- Market Research Sample: Provides researchers with efficient access to representative audiences for various studies.
- Brand Insights: Custom dashboards for brands to monitor marketing effectiveness in real-time.
- Market Insights: Delivers immediate consumer preferences data to support swift decision-making.
Leadership and Team
The leadership team at TapResearch plays a pivotal role in steering the company's strategic vision and operational success:
- Aaron Platshon: CEO and Co-founder, based in Menlo Park and a graduate of Bucknell University.
- Kevin Chang: Co-founder and Chief Technology Officer (CTO).
- Greg McCullough: Co-founder and Head of Analytics, renowned for translating technical details for non-technical stakeholders.
- Harry Jiang: Vice President of Engineering.
Funding and Financials
TapResearch has raised a total of $9.1 million from several funding rounds. Major investors include Merus Capital and Recursive Ventures, reflecting the company's focus on fostering growth and innovation within the market research domain.
Strategic Position and Growth
Aspiring to be the "Google of Opinion Data," TapResearch aims to revolutionize how companies collect and leverage opinion data for strategic decisions. By integrating surveys and insights tools, the platform enhances both app monetization and publisher services. The team prioritizes continuous enhancement and agile strategic execution.
Market Impact
TapResearch's commitment to market intelligence and app monetization includes the launch of the Market Intelligence Solutions™ platform and the Player Insights tool, designed to deepen understanding and engagement in the mobile gaming sector. These offerings demonstrate a proactive approach to providing comprehensive and flexible market research solutions.
Competitor Profiling
Key Competitors
1. SurveyMonkey:
- Renowned as a global survey leader, offering user-friendly, robust tools for data gathering and analysis.
- Monthly Pricing: $1,550.
- Market Position: Favored for large-scale survey tasks and advanced analytics.
2. Typeform:
- Features an intuitive form-building interface aimed at boosting survey response rates.
- Revenue: $87.9 million.
- Workforce: Over 250 international employees.
- Unique Selling Proposition: Engages users with conversational form formats.
3. Google Forms:
- A no-cost, user-friendly platform integrated with Google Workspace for seamless survey creation and response monitoring.
4. Microsoft Forms:
- Integration with Microsoft 365 for easy survey design, distribution, and analysis.
- Notable Features: Supports branching logic and internal analytics.
5. Mailchimp:
- Primarily known for email marketing, also offers integrated survey tools.
- Acquisition: Purchased by Intuit in 2021.
- Customer Base: Serves 13 million users globally.
6. QuestionPro:
- Offers expansive tools for survey creation, distribution, and analysis, ideal for gauging customer satisfaction and market trends.
7. Pollfish:
- Utilizes AI for quick survey creation, deployed across a vast global respondent network.
- Unique Selling Proposition: Access to over 250 million diverse respondents.
Market Dynamics
TapResearch operates within a competitive market populated by diverse platforms, ranging from enterprise-focused like SurveyMonkey to user-friendly tools like Typeform and free options such as Google Forms. SurveyMonkey's analytical prowess and Typeform's interactive user experience pose significant competition. Additionally, the integration of Google and Microsoft Forms with their larger ecosystems offers appealing workflow synergies for users, impacting TapResearch's market strategy.
Leveraging an understanding of competitor positioning, TapResearch can hone its sales strategies by emphasizing its unique value proposition, supported by its robust suite of market research tools and capabilities.
