Company Research Report

1. Company Overview

• Name: Taptap Digital

• Mission of the Company: No information is available.

• Founded By: No information is available.

• Key People:

• Alvaro Mayol, General Manager

• Olivia Adams, Sales Director UK

• Robert Morrison, Sales Director UK

• Víctor Fenés, Global Product Marketing Director

• Headquarters: Edificio Eurocentro, C. del Poeta Joan Maragall 1, planta 14 - 28020 Madrid

• Number of Employees: No information is available.

• Revenue of the Company: No information is available.

• What is the Company Known For: Taptap Digital is recognized for its advanced location intelligence and contextual relevance in dynamic advertising and marketing activations.

2. Products

A. SONATA DSP & DMP

• High-Level Description: An omnichannel demand-side platform (DSP) with global scale designed to reach the intended audience safely over web and app inventory.

• Key Features:

• Intrinsic Location

• Omnichannel Access

• Customizable Reporting

• Dynamic Creative Optimization

• Ad Verification

• AI Campaign Optimization

B. Sonata Location Intelligence

• High-Level Description: A comprehensive platform for geospatial analysis and market planning, aggregates multidimensional data for audience and geographic insights.

• Key Features:

• Geospatial technology for mapping and analysis

• Integration with DSP for seamless omnichannel campaigns

• Points of interest mapping

• Behavioral data analytics

C. Sonata Local

• High-Level Description: Designed for local businesses to leverage globally scalable technology for targeted local advertising campaigns.

• Key Features:

• Campaign ROI tracking

• Streamlined creative approval

• Direct access to omnichannel media

3. Recent Developments

• Recent Developments in the Company:

• Appointment of Olivia Adams and Robert Morrison as Sales Directors for growth in the UK.

• Launch of innovative DOOH campaigns in partnership with Cinemark and Publicis Groupe targeting Lima.

• New Products Launched: No specific new products launched were identified.

• New Features Added to Existing Products:

• AI Integration: Implementation of AI for campaign optimization promoting zero waste and enhanced outcomes.

• Location Quality Index: Introduced for verifying the precision and activation of multiple data sources.

• New Partnerships:

• Partnership with Cinemark and Publicis Groupe for a DOOH campaign in Lima to enhance brand-audience connectivity.

4. Blogs and Thought Leadership

• Demand More from Your Contextual Advertising:

• Discusses the transition from traditional to multidimensional context with a granular marketing approach.

• Emphasis on integrating dynamic creatives with smart bidding and contextual triggers.

• Retail Media: From Sofa to Store:

• Highlights the strategic use of retail media networks and location intelligence to enhance campaign effectiveness.

• Explores strategies like 'Drive to Store' and the integration of georeferenced data for retail impact.

• AI Revolution in Programmatic Campaigns:

• Insight into AI and ML as transformative forces in programmatic advertising.

• Discusses the role of AI in real-time performance optimization, privacy navigation, and omnichannel strategy enhancement.

These insights and decisions leverage and integrate a wide array of data sources to create impactful and targeted advertising solutions that connect brands with their audiences effectively.