Tarkenton is a multifaceted organization headquartered in Atlanta, Georgia, specializing in business consultancy, software development, and financial services. Founded in 1996, the company is dedicated to delivering innovative solutions that drive digital transformation and support entrepreneurial growth.
Background
Established by Hall of Fame quarterback Fran Tarkenton, the company leverages his leadership and business acumen to offer a range of services aimed at empowering businesses and individuals. Tarkenton's mission is to provide tools and resources that foster business growth and innovation, with a vision to be a leader in entrepreneurial development and digital transformation.
Key Strategic Focus
Tarkenton's strategic focus encompasses several core areas:
- Business Consultancy: Offering expert advice to businesses seeking growth and efficiency improvements.
- Software Development: Specializing in creating custom software solutions that drive rapid and meaningful digital transformation.
- Financial Services: Through its subsidiary, Tarkenton Financial, the company provides fixed annuities and retirement income solutions.
The company targets a diverse market, including small to medium-sized enterprises (SMEs) and independent financial professionals, aiming to equip them with the necessary tools and strategies for success.
Financials and Funding
Tarkenton operates as a private company with estimated annual revenues between $5 million and $25 million. The company employs a team ranging from 25 to 100 individuals, reflecting its commitment to maintaining a dynamic and agile workforce.
Technological Platform and Innovation
Tarkenton distinguishes itself through its emphasis on innovation and technology:
- Custom Software Solutions: The company specializes in developing tailored software that accelerates business objectives and leads industry change.
- Proprietary Technologies: Tarkenton has filed a trademark application for its name, indicating a commitment to protecting its brand and proprietary technologies.
Leadership Team
The leadership team at Tarkenton comprises experienced professionals dedicated to the company's mission:
- Fran Tarkenton: Founder and leader, bringing a wealth of experience from his Hall of Fame football career and subsequent business ventures.
- Will Adams: Known for his empathetic and inquisitive approach, contributing to the company's strategic initiatives.
- Cynthia Hayes: Methodical and conscientious, playing a key role in operational management.
- Eric Holtzclaw: Assertive and strategic, focusing on tactical execution of business plans.
- Jenn Sikes: A collaborative leader and strategist, enhancing team dynamics and project outcomes.
- Ed Fox: Observant and dependable, integral to the company's success.
- Jeff Holmen: Charismatic and supportive, contributing to client relations and business development.
- Vanessa Martinez: Innovative and collaborative, driving creative solutions within the company.
- Courtney Psinas: Creative and influential, impacting marketing and communications strategies.
- Myles McNamara: Inquisitive and innovative, focusing on technological advancements.
- Rachel Baker: Persistent and personable, enhancing client engagement and satisfaction.
- Anna Grantham: An educator and dreamer, contributing to training and development programs.
- Cristina Valencia: Ambitious and bilingual, leading initiatives in diverse markets.
- Scott Snead: Personable and reliable, ensuring operational efficiency.
- Debbie Vignone: Helpful and curious, supporting administrative functions.
- Josh McCormick: A solution seeker, driving problem-solving initiatives.
- Kate Guest: An optimist and creator, contributing to content development.
- Corey Castillo: Productive and resourceful, supporting project management.
- Gissell Duran: Dedicated and adaptable, enhancing team collaboration.
- Eddie Zaboroskie: Creative and analytical, focusing on data-driven strategies.
- Victor Quintero-Dorta: User-focused and problem solver, improving user experience.
- Monica Martinez-Ayes: Compassionate and innovative, leading community engagement.
- Sarah Smith: Imaginative and open-minded, driving creative projects.
Competitor Profile
In the financial services sector, Tarkenton Financial faces competition from firms such as Hometown Lenders, Geneva Financial, and Landmark Title Assurance Agency. These companies offer similar services, including mortgage lending and financial planning, targeting overlapping market segments.
Strategic Collaborations and Partnerships
Tarkenton has engaged in strategic collaborations to enhance its service offerings. Notably, the company has partnered with Funding University Inc., a private student lender co-founded by Jeannie Tarkenton and Jesse Dyer. This partnership focuses on providing student loans without requiring co-signers, utilizing a proprietary underwriting process to evaluate borrowers.
Operational Insights
Tarkenton's operational strategy emphasizes agility and innovation, enabling the company to adapt to market changes and client needs effectively. By focusing on custom solutions and leveraging technological advancements, Tarkenton maintains a competitive edge in the consultancy and financial services industries.
Strategic Opportunities and Future Directions
Looking ahead, Tarkenton aims to expand its digital transformation services, develop new software solutions, and strengthen its position in the financial services market. The company plans to explore additional strategic partnerships and invest in emerging technologies to enhance its service offerings and market presence.
