Tata Play Limited: Market Research Report

Company Overview

• Name: Tata Play Limited

• Mission: Connecting viewers to leading content globally – available on any budget, any screen, and anytime, anywhere.

• Founded: Incorporated in 2001 with services launched in 2006.

• Founders: No information is available.

• Key People: No information is available.

• Headquarters: Unit 301 to 305, 3rd Floor, Windsor, Off C.S.T. Road, Kalina, Santacruz (East), Mumbai 400 098, Maharashtra, India.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Tata Play is known for being one of India’s leading content distribution platforms providing Pay TV and OTT services.

Products

Tata Play offers a variety of products, primarily focused on DTH and OTT services.

• DTH Service

• Description: Direct-to-home service that streams channels directly to a viewer's home using a set-top box and rooftop antenna.

• Key Features:

• Provides superior picture and sound quality.

• Offers HD service and a variety of interactive services.

• Tata Play Binge

• Description: A platform aggregating diverse OTT apps into a single user interface.

• Key Features:

• Allows access to apps like Amazon Prime Video, Disney+ Hotstar, Zee5, and many more through a single subscription.

• Available via Tata Play Binge+ Smart Set Top Box and Amazon Fire TV Stick-Tata Play Edition.

• Set-Top Boxes

• Options:

• Tata Play HD

• Tata Play SD

• Tata Play Binge+

• Key Features:

• Smart Guide feature for personalized content recommendations.

• Recording options with Tata Play Record Basic and Premium plans.

• Mobile App

• Description: Provides users access to Live TV and On-Demand services on mobile devices.

• Key Features:

• Remote Recording.

• 7-day catch-up on past content.

Recent Developments

• Tata Play has rebranded from Tata Sky to Tata Play, signaling expansion beyond traditional DTH to OTT services.

• New Products Launched: Tata Play Binge Plus, a smart set-top box integrating live TV and OTT content.

• New Features Added:

• Smart guide feature for content personalization on television.

• Integrated VOD library for subscribers to access past episodes.

• New Partnerships and Integrations:

• Partnerships with multiple OTT providers like Amazon Prime Video, Disney+ Hotstar, and more through Tata Play Binge.

• Innovative Offerings:

• Tata Play Binge Combos, combining broadcast channels and OTT app offerings.

• Special bundled offers including Netflix with Tata Play’s services.

• Infrastructure Investments:

• Advanced digital infrastructure and collaboration with global technology leaders.

• Set up call centers in 12 languages for a broad-reaching and effective customer service experience.

This comprehensive company profile of Tata Play demonstrates their leadership in content distribution services, their expansion into the OTT space with innovative products like Tata Play Binge, and their adaptation to consumer needs with multi-platform offerings.