Tatari Inc. Company Research Report

Company Overview

• Name: Tatari Inc.

• Mission: Tatari aims to turn TV advertising into a digital-like experience by providing tools for real-time campaign management and measurement, combining technology, data science, and direct publisher relationships.

• Founded: No information is available.

• Founders: No information is available.

• Key People:

• Victoria Belinsky, Sr. Director of Brand Marketing

• Luke Heston, Head of User Acquisition

• Deepti Janveja, Head of Growth Marketing

• Jonathan Cabin, Marketing Director

• Carly London, Head of Growth

• Headquarters: No information is available.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Tatari is known as the only convergent TV advertising platform that allows brands and agencies to buy and measure campaigns across streaming TV, linear TV, and online video.

Products

Overview of Products

Tatari provides a single platform that integrates various tools for managing and measuring TV ad campaigns across multiple channels. This is facilitated by their media buying, measurement, and optional managed service offerings.

Media Buying

• Description: This feature allows users to create their own media plans spanning both streaming and linear TV. The platform is user-friendly, even for those new to TV advertising.

• Key Features:

• Target audience tool

• Performance prediction across TV ad inventory

Measurement

• Description: Tatari offers closed-loop attribution to track tangible outcomes akin to those provided by digital ad platforms.

• Key Features:

• Incremental and view-through methodologies

• Customizable performance dashboards

Optional Managed Service

• Description: This service offers a dedicated client success manager to assist in campaign management for an additional fee.

• Key Features:

• Creative asset production partnership

• Pilot campaign launching

• Weekly media planning and daily optimizations

Recent Developments

• Recent Developments: No information is available.

• New Products Launched: No information is available.

• New Features Added to Existing Products:

• AI-powered Planning Engine tool introduced for faster, more accurate TV media plan generation.

• New Partnerships: No information is available.

Conclusion

Tatari Inc. stands out by providing an advanced platform that bridges the gap between digital and traditional TV advertising, allowing users to manage and optimize TV ad campaigns in a manner similar to digital media. Through innovative solutions in media buying and measurement, the company provides significant value to brands and agencies, facilitating growth and success in the TV advertising space.