Tatvic Company Profile

Background

Tatvic is a leading Marketing Technology (MarTech) and Analytics service provider headquartered in Ahmedabad, Gujarat, India. Established in 2009, the company has expanded its global footprint with offices in North America, the Asia-Pacific region, and the United Arab Emirates. Tatvic specializes in delivering end-to-end data and marketing analytics consulting services, empowering businesses to harness data for strategic growth.

Key Strategic Focus

Tatvic's strategic focus encompasses:

Marketing Solutions: Crafting analytics-driven, technology-led media strategies, advanced funnel optimization, conversion rate optimization (CRO), lead scoring, and predictive modeling to enhance marketing effectiveness.

Analytics Services: Offering comprehensive services within the Google Analytics ecosystem, data visualization using tools like Looker BI, and content recommendation engines to provide actionable insights.

Infrastructure Services: Providing solutions on the Google Maps Platform and Google Cloud Platform to transform businesses with location intelligence and scalable, data-driven cloud solutions.

Financials and Funding

As of January 2025, Tatvic's annual revenue is estimated to be between $10 million and $50 million.

Technological Platform and Innovation

Tatvic distinguishes itself through:

Proprietary Technologies: Developing customized solutions such as the Review Analysis Solution, which has significantly reduced manual efforts for clients like SonyLIV.

Scientific Methodologies: Implementing data-driven algorithms and machine learning models for lead scoring and predictive analytics, enhancing marketing campaign efficiency.

Leadership Team

Ruhbir Singh: Global CEO, recognized for his exemplary track record in influencing business growth metrics. He was accepted into the Forbes Technology Council in January 2024.

Leadership Changes

In August 2023, Ruhbir Singh assumed the role of Global CEO, bringing a fresh perspective to Tatvic's strategic direction.

Competitor Profile

Market Insights and Dynamics

The MarTech and analytics industry is experiencing rapid growth, driven by the increasing need for data-driven decision-making and personalized customer engagement strategies.

Competitor Analysis

Tatvic's primary competitors include:

Ranosys: Founded in 2008 in Singapore, Ranosys operates in the software and internet services sector, generating approximately $47.5 million more revenue than Tatvic.

Transmission: Established in 2013 in London, Transmission competes in the same sector and generates about $62.8 million more revenue than Tatvic.

Strategic Collaborations and Partnerships

Tatvic has formed significant partnerships to enhance its service offerings:

Usercentrics GmbH: In December 2023, Tatvic partnered with Usercentrics, a Google Certified Consent Management System, to provide comprehensive consent management solutions.

MoEngage: In August 2023, Tatvic announced a strategic partnership with MoEngage, an insight-led customer engagement platform, to deliver enhanced customer engagement and personalization.

Visual Website Optimizer (VWO): In June 2023, Tatvic partnered with VWO to offer advanced A/B testing and personalization services.

Operational Insights

Tatvic's competitive advantages include:

Comprehensive Service Offerings: Providing a full spectrum of MarTech and analytics services, from data collection and analysis to visualization and activation.

Global Presence: Establishing offices in key markets such as North America, APAC, and the UAE to serve a diverse client base.

Proven Track Record: Demonstrating success through case studies, such as a 55% increase in page views for Titan Eye+ and a 30% increase in user engagement for Quikr.

Strategic Opportunities and Future Directions

Tatvic is poised to capitalize on:

Expansion of Service Lines: Launching "Tatvic Engineering Services" to offer cutting-edge application development and "Tatvic for Non-Profits" to provide MarTech solutions to nonprofit organizations.

Technological Advancements: Continuing to integrate AI and machine learning into service offerings to enhance data-driven decision-making capabilities.

Market Penetration: Strengthening its presence in existing markets and exploring new regions to expand its client base.

Contact Information

Website: Tatvic Official Website

LinkedIn: Tatvic LinkedIn Profile

Headquarters: Ahmedabad, Gujarat, India

Tatvic remains committed to delivering innovative MarTech and analytics solutions, empowering businesses to achieve strategic growth through data-driven insights.