Tba

TBA Group is a specialist agency that engages consumers, inspires internal audiences, and ignites fan passion by creating experiences across sports, brands, and entertainment. The company focuses on delivering world-class live events, brand experiences, and music concerts globally. With over 35 years of experience, TBA Group has produced large-scale public fan zones, stadium events, brand activations, hospitality programs, and ceremonies. In the past year alone, the company delivered over 130 live events in more than 22 cities worldwide for clients such as Diageo, Dr. Martens, Carlsberg, W Series, Jaguar Land Rover, World Rugby, The FA, Formula 1, Formula E, and Take That.

TBA Group's strategic focus is on creating immersive and impactful experiences in the realms of sports, brands, and entertainment. The company specializes in producing live events and brand activations that resonate with audiences. Key technologies utilized include proprietary virtual and hybrid event solutions like V+ Live and V+ Social, which enhance audience engagement through innovative digital platforms. The primary markets targeted encompass global brands seeking to connect with consumers through memorable experiences.

TBA Group's estimated annual revenue is approximately $6.2 million, with an estimated revenue per employee of $164,000. The company has 38 employees and experienced a 41% growth in employee count last year.

TBA Group's technological platform includes proprietary virtual and hybrid event solutions, V+ Live and V+ Social, designed to make audiences more connected and stimulated than ever before. These platforms leverage advanced information systems to deliver seamless and engaging virtual brand engagements.

TBA Group's leadership team comprises experienced professionals dedicated to delivering exceptional experiences. The team includes experts in creative design, project management, and production, ensuring the successful execution of live events and brand activations.

TBA Group operates in a competitive landscape that includes companies such as Arthur D. Little, Intertek, Socotec Groupe, and Oliver Wyman. These competitors offer services ranging from management consulting to total quality assurance solutions. TBA Group differentiates itself through its specialized focus on creating immersive experiences in sports, brands, and entertainment.

TBA Group has established significant collaborations and partnerships to strengthen its market position and innovation capacity. Notably, the company launched VISTA Las Vegas, an elevated fan experience in association with the McLaren F1 Racing Team, at the inaugural Las Vegas Grand Prix. Additionally, TBA Group expanded into the United States by opening a new office in Los Angeles, further enhancing its global reach.

TBA Group's strategic opportunities and future directions involve expanding its global footprint, enhancing technological platforms, and forging new partnerships to deliver innovative and immersive experiences. The company's commitment to creativity, human behavior understanding, and technology convergence positions it to achieve future objectives in the evolving landscape of live events and brand activations.