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Teachable


Overview



Teachable is a prominent platform dedicated to empowering creators by transforming their knowledge into scalable businesses. Established in 2013 in Brooklyn, the company has grown significantly, becoming a key player in the creator and online learning economy. In 2020, Teachable was acquired by Hotmart, solidifying its position within a global network of creators.

Mission and Values



Teachable's mission is to enhance the lives of creators and their audiences through knowledge sharing. The platform is built on core values such as flexibility, ownership, partnership, and impact, ensuring that creators can efficiently manage and expand their businesses without compromise.

Company Achievements



  • Creators Leveraged: Over 200,000 creators use Teachable and Hotmart's combined resources.

  • Global Reach: The platform has served more than 38 million students in 200+ countries, facilitating over 30 million product sales.

  • Monetary Impact: Collectively, Teachable and Hotmart creators have earned over $10 billion, demonstrating the platform's robust monetization potential.


Product Offerings



Teachable provides a comprehensive suite of digital learning products, including:

  • Online Courses: Allows creators to design and distribute educational content.

  • Coaching and Memberships: Facilitates personalized interaction and long-term engagement.

  • Digital Downloads and Communities: Offers versatile content distribution methods to enhance creator-audience interactions.


Leadership



The company is spearheaded by Mark Haseltine, a seasoned technologist and leader with previous tenures at edX and GoDaddy. Under his guidance, Teachable prioritizes a strategic product vision to continually evolve and meet the dynamic needs of the creator economy.

Strategic Initiatives



Teachable emphasizes a tightly integrated product strategy that focuses on solving user problems through innovation and agile response to market trends. The platform aims to offer an unparalleled creation and monetization experience, reinforcing Teachable's position as a leading choice among creators and educators.

Community and Partnerships



Teachable supports a thriving community by hosting live and on-demand events, providing expert insights, and fostering an inclusive environment for creators. The platform is deeply committed to being a valuable partner in the creators' growth journey, ensuring a supportive ecosystem for success.

Competitor Profiling



Teachable operates in a competitive landscape of online learning platforms, where companies provide tools and services to create, market, and sell online courses. Below is a detailed profile of some of Teachable's major competitors.

Key Competitors



1. Mighty Networks



  • Location: Palo Alto, California

  • Company Size: 51-200 employees

  • Founded: 2017

  • Specialties: Community software, professional networks, niche social networks, and course software.


  • Funding: Raised $67M over 5 rounds.

  • CEO & Founder: Gina Bianchini

  • Notable Achievements: Facilitated $370M in creator earnings in 2023.

  • Unique Selling Proposition: Combines content, courses, commerce, and community for creators to build digital communities with advanced technology termed as "people magic".


2. Kajabi



  • Location: Irvine, California

  • Founded: 2010

  • Platform Focus: All-in-one knowledge commerce platform for online courses.


  • Revenue: Over $8 billion processed for creators.

  • Customer Base: 100K+ businesses built by creators.

  • Unique Selling Proposition: Provides comprehensive tools for creators to monetize digital content and manage online businesses.


3. Thinkific



  • Founders: Greg Smith, Matt Smith, Miranda Lievers, and Matt Payne

  • Business Model: Provides a platform to create, market, sell, and deliver online courses.


  • Unique Selling Proposition: Allows complete control over course content and data, ensuring brand alignment and scalable growth for users.


4. Skillshare



  • Location: New York, New York

  • Founded: 2010

  • Platform Description: An online learning community with a focus on creative skills such as design, photography, and freelancing.


  • Unique Selling Proposition: Emphasizes creativity and discovery, fostering a vibrant community of learners and teachers.


5. Udemy



  • Location: San Francisco, California

  • Founded: 2010

  • Platform Description: A global marketplace for learning and teaching various subjects, including technology and personal development.


  • Funding: Raised $273M over 8 rounds.

  • Unique Selling Proposition: Offers a wide range of courses with an extensive network of instructors and learners worldwide.