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Nav is a fintech company dedicated to empowering small business owners by providing transparent access to their business and personal credit data, facilitating informed financial decisions, and streamlining access to financing options. Founded in 2012 by Levi King and Caton Hanson, Nav's mission is to materially decrease the small business death rate by offering tools and insights that enhance financial health and operational success.

Key Strategic Focus

Nav's strategic focus centers on leveraging machine learning and artificial intelligence to assist small business owners in navigating the complexities of business credit and financing. The company provides a comprehensive platform that offers free access to business and personal credit reports, tools for building business credit, and a product-agnostic marketplace matching users with suitable financing options. Nav's platform integrates seamlessly within other software and websites, positioning it as a leading embedded finance solution for small and medium-sized businesses (SMBs).

Financials and Funding

Since its inception, Nav has secured substantial funding to support its growth and innovation initiatives. In 2015, the company received $6.5 million in funding and acquired Fundastic. In 2017, Nav raised $37.7 million in a venture capital round led by Goldman Sachs. This was followed by an additional $45 million in 2019, with contributions from Goldman Sachs, Point72 Ventures, and Experian Ventures. These investments have been instrumental in expanding Nav's platform capabilities and enhancing its service offerings to small business owners.

Technological Platform and Innovation

Nav distinguishes itself through its proprietary technological platform that utilizes machine learning and AI to analyze real business data. This enables the company to match borrower qualifications with optimal business loans and credit cards efficiently. The platform offers a unique, free Financial Health dashboard that displays credit and cash flow insights alongside recommended financing options. Nav's embedded finance solutions allow seamless integration within other software and websites, enhancing accessibility and user experience for SMBs.

Leadership Team

  • Greg Ott, CEO: With over twenty years of experience in both startups and Fortune 1000 corporations, Greg Ott leads Nav with a focus on innovation and results. Prior to Nav, he served as VP of Marketing for Intuit QuickBooks.


  • Levi King, Co-founder and Executive Chairman: A serial entrepreneur, Levi King has founded multiple businesses across various industries. His personal experiences with the challenges of accessing capital led him to establish Nav to assist other small business owners.


  • Gerri Detweiler, Education Director: With over twenty years of experience in guiding individuals through credit complexities, Gerri develops educational programs and content for small business owners at Nav.


  • Walt Levengood, VP of Sales & Business Development: Walt works with partners to bridge the gap between small businesses and financial institutions, leveraging his experience from previous roles, including Chief Strategy Officer for Bizfi.


Competitor Profile

Nav operates in a competitive landscape with several notable companies:

  • Credibly: A financial services firm offering various funding solutions to small and medium-sized businesses.


  • Fundbox: Provides credit and payment solutions for small businesses, focusing on cash flow management.


  • OnDeck: Specializes in online lending for small businesses, offering term loans and lines of credit.


Nav differentiates itself through its comprehensive platform that combines credit insights with a diverse marketplace of financing options, enhanced by AI-driven recommendations.

Strategic Collaborations and Partnerships

Nav has established partnerships with various financial institutions and service providers to expand its financing marketplace and enhance the range of options available to small business owners. These collaborations aim to provide tailored financing solutions that meet the diverse needs of SMBs.

Operational Insights

Nav's strategic positioning focuses on providing transparent and efficient access to business credit information and financing options. By integrating advanced technologies and maintaining a user-centric approach, Nav offers a distinct competitive advantage in the fintech industry.

Strategic Opportunities and Future Directions

Looking ahead, Nav aims to continue leveraging technological advancements to enhance its platform's capabilities. The company plans to expand its partnerships and explore new markets to further support small business owners in achieving financial success.

Contact Information

  • Website: nav.com


  • LinkedIn: Nav on LinkedIn


  • Twitter: @navSMB


  • Facebook: Nav on Facebook

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