Company Research Report: Huawei

Company Overview

• Name: Huawei Technologies Co., Ltd.

• Mission of the Company: No information is available.

• Founded: Huawei was founded in 1987.

• Founder: Ren Zhengfei.

• Key People:

• Richard Yu, chairman of the board of directors of Huawei's Intelligent Automotive Solution business unit.

• Headquarters: Shenzhen, China.

• Number of Employees: No information is available.

• Revenue: No specific revenue figure is provided.

• What is the Company Known For: Huawei is known for its telecommunications equipment and consumer electronics, including smartphones and network infrastructure solutions.

Products

Electric Vehicles

• Maextro S800:

• Description: A luxury electric saloon developed in collaboration with JAC Motors, featuring a high-end chassis and modular architecture.

• Key Features:

• Competitor to luxury segments like Mercedes-Benz S-Class and Rolls-Royce Phantom.

• Features Level 3 semi-autonomous driving capabilities.

• Includes 11 cameras, a dozen ultrasonic sensors, and four Lidar units.

• Offers hybrid and all-electric variants with an 800-volt electrical system for fast charging.

Smart In-Car Systems

• HarmonyOS and Advanced Driving System (ADS):

• Description: Integrated technology that powers smart vehicles as part of the Harmony Intelligent Mobility Alliance (HIMA).

• Key Features:

• Embedded in vehicles produced by collaboration partners.

• Aims to enhance user experience with in-car smart technology.

Recent Developments

• Partnership with SAIC: Huawei has formed a deep partnership with SAIC to co-develop and market globally competitive smart electric vehicles.

• Maextro S800 Launch: Announced with JAC Motors, the first model under the Maextro brand is set to start deliveries in May 2025.

• New Models: The first model under the partnership with SAIC is expected to launch with affordable pricing and include advanced driving system features.

• Market Strategy: Huawei has partnered with various Chinese car manufacturers (e.g., Seres, Chery) to boost its presence in the EV segment and enhance its intelligent vehicle system adoptions.

Partnerships

• SAIC: Collaborating on electric vehicles to enhance smart mobility solutions.

• JAC Motors: Co-developing luxury car models like the Maextro series.

• Changan Automobile & Audi: Engaging in collaborations for in-car systems and intelligent mobility enhancements.

Overall Strategy

Huawei is strategically positioning itself as a significant player in the smart electric vehicles domain through alliances and model development focused on advanced intelligent driving systems and luxury vehicle segments. The company is leveraging its expertise in mobile operating systems to enhance vehicle connectivity and autonomy, thereby confronting competition in the booming EV market.