Teerya Company Profile

Background

Overview

Teerya is a Dubai-based real estate brokerage and property management firm, established in 2014. As a 100% Emirati-owned company, Teerya specializes in off-plan and secondary resale properties, commercial real estate, and offers comprehensive services in property delivery, portfolio management, and brokerage. The company is renowned for its premium lifestyle offerings, including luxury homes with resort-style amenities, concierge services, and financing options, catering to discerning clients in Dubai’s competitive real estate market.

Mission and Vision

Teerya's mission is to provide clients with access to exclusive property investments across family-friendly communities and urban residential spaces in Dubai. The company's vision is to be a trusted partner in capturing Dubai’s rapid capital appreciation, offering unmatched value through exclusive inventory and world-class service standards.

Industry Significance

Operating in Dubai's dynamic real estate sector, Teerya plays a pivotal role in connecting clients to high-value properties, leveraging deep market insights and strategic collaborations to offer exceptional deals. The company's commitment to transparency, ethics, and client satisfaction has established it as a reputable entity in the UAE real estate market.

Key Strategic Focus

Core Objectives

Exclusive Property Access: Provide clients with access to rare, high-value properties at unbeatable prices.

Comprehensive Services: Offer end-to-end services in property delivery, portfolio management, and brokerage.

Client Satisfaction: Ensure seamless transactions and long-term client relationships through personalized service and market expertise.

Areas of Specialization

Off-Plan Properties: Facilitate investments in properties before they are built, offering potential for capital appreciation.

Secondary Resale Properties: Assist clients in buying and selling pre-owned properties, providing market insights and valuation expertise.

Commercial Real Estate: Offer services related to commercial properties, including leasing and sales.

Key Technologies Utilized

Digital Platforms: Utilize advanced online platforms and mobile applications to provide clients with real-time property listings and updates.

Data Analytics: Employ data-driven insights to assess market trends and property valuations.

Primary Markets Targeted

Local Market: Serve residents and investors within Dubai seeking premium real estate opportunities.

International Investors: Attract foreign investors interested in Dubai's lucrative real estate market.

Financials and Funding

Funding History

Specific details regarding Teerya's funding history, total funds raised, recent funding rounds, and notable investors are not publicly disclosed.

Utilization of Capital

While exact utilization details are not available, it is likely that capital has been allocated towards:

Technology Development: Enhancing digital platforms and mobile applications.

Market Expansion: Expanding the portfolio of properties and services offered.

Operational Growth: Hiring additional staff and expanding office locations.

Pipeline Development

Key Pipeline Candidates

Teerya's pipeline includes:

Exclusive Property Listings: Securing agreements with developers and property owners to list unique properties.

Service Enhancements: Developing additional services such as property management and concierge services.

Stages of Development

Property Listings: Ongoing negotiations and agreements with property developers and owners.

Service Development: Planning and implementation phases for new services.

Target Conditions

Market Demand: Identifying high-demand property types and locations.

Client Preferences: Aligning offerings with client expectations for luxury and convenience.

Anticipated Milestones

Property Listings: Regular additions to the property portfolio.

Service Launches: Introduction of new services in line with market needs.

Technological Platform and Innovation

Proprietary Technologies

Online Platform: A user-friendly website and mobile application for property browsing and transactions.

CRM System: A customer relationship management system to track client interactions and preferences.

Significant Scientific Methods

Market Analysis Tools: Utilizing data analytics to assess market trends and property valuations.

Client Feedback Mechanisms: Implementing surveys and feedback forms to gather client insights.

Leadership Team

Key Executives

Tareq Al Haddad: Internationally experienced Sales & Operations Professional with expertise in business growth, commercial strategy, and SME acceleration.

Ahmad Habib: Co-founder and key team member contributing to Teerya's growth and operations.

Professional Backgrounds

Tareq Al Haddad: Brings extensive experience in sales and operations, focusing on business growth and commercial strategy.

Ahmad Habib: Co-founder with a background in real estate and business development.

Key Contributions

Tareq Al Haddad: Instrumental in driving business growth and establishing commercial strategies.

Ahmad Habib: Played a pivotal role in the company's formation and operational strategies.

Competitor Profile

Market Insights and Dynamics

Market Size: Dubai's real estate market is substantial, with continuous growth driven by both local and international demand.

Growth Potential: High potential for capital appreciation, especially in luxury and off-plan properties.

Industry Trends: Increasing demand for integrated services, including property management and concierge services.

Competitor Analysis

Busy Bricks Real Estate: Focuses on residential and commercial properties with a strong online presence.

7Avenue International Properties: Specializes in luxury real estate and high-end developments.

OneSpace: Offers a range of properties with a focus on customer service and market insights.

Strategic Collaborations and Partnerships

Local Agencies: Collaborates with UAE-run and owned agencies to access exclusive inventory.

Developers: Partners with developers to secure early access to off-plan properties.

Operational Insights

Market Position: Teerya positions itself as a premier partner for buyers, sellers, and investors seeking high-value properties.

Competitive Advantages: Exclusive partnerships, deep market knowledge, and a commitment to client satisfaction.

Strategic Opportunities and Future Directions

Strategic Roadmap

Service Expansion: Introduce additional services such as property management and concierge services.

Market Penetration: Expand presence in emerging Dubai communities and international markets.

Future Business Directions

Diversification: Explore opportunities in commercial real estate and property development.

Technology Integration: Enhance digital platforms with AI and machine learning for personalized client experiences.

Opportunities for Expansion

New Developments: Engage in joint ventures for property development projects.

International Markets: Expand services to other GCC countries and international markets.

Positioning for Future Objectives

Teerya's current strengths, including exclusive partnerships, market expertise, and commitment to client satisfaction, position the company well to achieve its future objectives and expand its market presence.