Ten Lifestyle Group, also known as Ten Group or Ten Concierge, is a global travel and lifestyle concierge company founded in 1998 by Alex Cheatle and Andrew Long. Headquartered in London, the company operates 22 offices worldwide, including locations in New York, Dubai, Hong Kong, Singapore, and Tokyo. Ten Lifestyle Group partners with over 50 global financial institutions and premium brands, such as HSBC, Bank of America, and Royal Bank of Canada, to provide concierge services to more than 2 million registered members. The company's mission is to assist members in discovering, organizing, and booking travel, dining, and live entertainment experiences, aiming to save them time and money while delivering superior access and personalized services.
Key Strategic Focus
Ten Lifestyle Group's strategic focus centers on delivering personalized concierge and lifestyle management services through a technology-enabled platform. The company specializes in travel arrangements, dining reservations, entertainment bookings, and premium retail services. By leveraging its proprietary digital platform, Ten provides seamless access to these services, ensuring a high level of personalization and convenience for its members. The primary markets targeted include affluent and high-net-worth individuals served through partnerships with leading financial institutions and luxury brands.
Financials and Funding
Ten Lifestyle Group was admitted to the London Stock Exchange's Alternative Investment Market (AIM) in 2017, raising £18 million and valuing the company at £104.8 million. Institutional investors include Soros Fund Management, Baillie Gifford, and Lombard Odier. As of the fiscal year ending August 31, 2023, the company reported revenues of £81 million, an increase from £63 million in the previous year. The net income for the same period was £5.5 million, reflecting a significant turnaround from a net loss of £5.6 million in the prior year.
Technological Platform and Innovation
In 2014, Ten Lifestyle Group developed its digital platform, enabling members to search for and book tables, sports, theatre, and music tickets, and plan their next holiday or city break through the platform. This technology-driven approach allows for efficient service delivery and a high degree of personalization, setting Ten apart in the concierge industry.
Leadership Team
- Alex Cheatle: Co-founder and Chief Executive Officer.
- Andrew Long: Co-founder and Chief Operating Officer, also serving as Chief Executive Officer for Asia.
- Alan Donald: Chief Financial Officer.
- Craig Le Grice: Chief Product Officer.
These leaders bring extensive experience in technology, finance, and operations, driving the company's strategic initiatives and global expansion.
Leadership Changes
In January 2024, Kerry Golds was appointed as Chief Executive Officer of Ten Luxury Travel, a division of Ten Lifestyle Group, effective January 15, 2024.
Competitor Profile
Market Insights and Dynamics
The global concierge services market is experiencing growth, driven by increasing demand for personalized services among affluent individuals. Technological advancements and the integration of digital platforms have enhanced service delivery, contributing to market expansion.
Competitor Analysis
Key competitors in the concierge and lifestyle management industry include:
- Aspire Lifestyles: Offers concierge services with a focus on delivering personalized experiences.
- Quintessentially: Provides luxury lifestyle management and concierge services globally.
These competitors emphasize personalized service and exclusive access, similar to Ten Lifestyle Group's offerings.
Strategic Collaborations and Partnerships
Ten Lifestyle Group has established significant partnerships to enhance its service offerings:
- Nuweb: In August 2024, Ten partnered with event technology leader Nuweb to launch "Ten Box Office," providing members with access to exclusive VIP events.
- Global Travel Collection (GTC): In July 2024, Ten collaborated with GTC to launch "GTC Concierge Powered by Ten," offering enhanced travel services to GTC's clientele.
Operational Insights
Ten Lifestyle Group's strategic partnerships with major financial institutions and premium brands strengthen its market position by providing exclusive services to a broad client base. The company's technology-enabled platform allows for efficient scaling and personalization, offering a distinct competitive advantage in delivering high-quality concierge services globally.
Strategic Opportunities and Future Directions
The company is poised for further growth through:
- Expansion of Digital Services: Enhancing its digital platform to offer more personalized and seamless experiences.
- Geographical Expansion: Entering new markets to broaden its global footprint.
- Diversification of Partnerships: Collaborating with additional luxury brands and financial institutions to expand its service offerings.
By leveraging its technological capabilities and strategic partnerships, Ten Lifestyle Group aims to solidify its position as a leader in the global concierge services market.
Contact Information
- Website: Ten Lifestyle Group
- LinkedIn: Ten Lifestyle Group on LinkedIn
- Instagram: Ten Lifestyle Group on Instagram
