Overview
Company Name: Tenjin
Website: [https://tenjin.com](https://tenjin.com)
Headquarters: San Francisco and Berlin
Founded: 2014
Industry: Mobile Marketing Analytics
Tenjin is a leading provider of mobile marketing analytics that consolidates and standardizes user-level marketing data for app marketers. It offers a versatile platform that helps measure ad effectiveness while being privacy-compliant. The service is structured as a free-to-start, pay-as-you-grow model, designed for accessibility and scalability across different business sizes.
Key Features and Services
- Mobile Marketing Analytics: Offers tools for analyzing advertising channel performance, user acquisition, in-app purchases, and ROI.
- Ad Monetization Suite: Integrates ad revenue aggregation and lifetime value (LTV) prediction.
- Automation: Tools for automating repetitive tasks to improve efficiency for application scaling.
- Fraud Prevention: Identifies and mitigates fraudulent activities to ensure marketing integrity.
Recent Achievements
- Meta Mobile Measurement Partner (MMP): Officially recognized as a Meta MMP, reaffirming Tenjin's reliability in mobile app attribution and analytics.
- Integration with TikTok: Enhanced offerings to include advanced campaigns for TikTok, boosting capabilities for advertisers targeting iOS platforms.
Financial Overview
Tenjin has raised a total of $2.62 million over multiple funding rounds, with the most notable being a Seed VC - II round of $2.5 million on June 2, 2016. The company reported a revenue of around $5.4 million as of 2024 and operates with a workforce of 36 employees. This positions Tenjin competitively within the mobile analytics sector.
Leadership
- Christopher Farm: Co-founder and Chief Executive Officer, educated at MIT, bringing expertise in product management and mechanical engineering.
- Amir Manji: Chief Technology Officer.
- Anna Hoffman: Head of Operations.
- Roman Garbar: Marketing Director.
- Pooja Viswanathan: Key Marketing Personnel.
Clientele and Market Presence
Tenjin's primary clientele includes mobile app developers and publishers, particularly in the hyper-casual gaming sector. It serves over 10,000 companies globally, including high-profile clients like Voodoo, RetailMeNot, and Gungho, leveraging its platform for optimizing advertising strategies and maximizing revenue.
Competitive Edge
- Privacy-First Approach: In an environment increasingly focused on privacy, Tenjin's tools ensure compliance with global data protection standards while delivering actionable insights.
- Comprehensive Growth Infrastructure: Offers a holistic suite of marketing analytics and monetization tools, distinguishing itself from competitors who require multiple integrations.
Competitive Landscape
Tenjin faces competition from analytics and attribution platforms such as AppsFlyer, Singular, Branch, and Google Analytics. AppsFlyer leads with over 89,000 active mobile apps and $300 million in funding. Competitors like Branch and Singular focus on user engagement and attribution with robust multi-channel capabilities.
Industry Positioning
Tenjin is well-positioned within the mobile advertising space, providing essential tools for data-driven decision-making and marketing optimizations. Its flexible and growth-oriented pricing model, combined with a strong focus on privacy, attracts a varied client base, from startups to Fortune 1000 companies. This positions Tenjin as a formidable contender in the mobile marketing analytics industry, despite larger, well-funded competitors.
