Overview
Terra Genesis International is a distinguished international regenerative design firm positioned at the intersection of agriculture, ecology, and enterprise. As a Public Benefit Corporation (PBC), it underscores its dedication to public goods and ecological sustainability over traditional profit motives. The firm aims to harmonize economic activities with ecological systems through regenerative development.
Leadership
Luke Smith
- Position: CEO
- Background: With 16 years of experience in regenerative development, agroecology, food sovereignty, procurement strategy, and ethical trade, Luke Smith played a pivotal role in the merger between Terra Genesis International and TK.Designlab, culminating in the creation of Terra Genesis as a PBC in 2021.
- Location: Freeville, New York, USA.
- Contact: luke@terra-genesis.com | +1 512-809-0747
Tim Tensen
- Position: Chief Operations Officer (COO)
- Role: Tim Tensen directs operational strategies and sustainable supply chain development across food, fashion, and cosmetics industries, with a focus on digital capacity development and crop suitability modeling.
- Professional Affiliations: Techstars Alum, IMAGINE Leader
- Location: Mountain Lakes, New Jersey, USA
- Contact: tim@terra-genesis.com
Mission and Approach
Terra Genesis is a collective of ecologists, designers, entrepreneurs, and scientists dedicated to promoting ecological and social benefits through integrating economic activities with ecological systems. The organization works to:
- Motivate CPG brands to reevaluate regeneration practices for sustainable futures.
- Collaborate with farmers to restore land and fortify local communities.
- Connect developers with landscapes for mutual benefit.
Key Areas of Operation
Globally active, Terra Genesis undertakes projects and services such as:
- Rubber Farming: Engaging numerous farmers in Phatthalung, Thailand.
- Cotton Farms: Employing technology for data ownership in Haiti.
- Coffee and Cacao Farms: In operation in Honduras and Esmeraldas, Ecuador.
- Regenerative Hubs: Managing a 1000-acre ranch in Southern California as an agricultural hub and land trust.
Services and Partnerships
Offering professional services in regenerative design and technology development, notably the Ethos ROV, Terra Genesis also emphasizes cultivating partnerships. They prioritize regenerative material sourcing and establishing resilient supplier networks. Collaborations include governmental and indigenous groups in the Amazon and CPG corporations.
Online Presence and Resources
- Website: [Terra Genesis](https://terra-genesis.com/)
- Key sections: [About Us](https://terra-genesis.com/about/), [Developers](https://terra-genesis.com/builders/), [Growers](https://terra-genesis.com/growers/), [Makers](https://terra-genesis.com/makers/)
- Social Media:
- Instagram: [@terragenesisinternational](https://www.instagram.com/terragenesisinternational/?hl=en)
- LinkedIn: [Company Profile](https://www.linkedin.com/company/terragenesis)
Competitive Landscape
Overview
Terra Genesis International operates within the competitive ecological design and regenerative development market, advocating for sustainable solutions across industries. Notable competitors include Ecological Design, Permaculture Artisans, EnSol, and Geoship, all offering alternative sustainability-driven projects.
Notable Competitors
1. Renew Financial: Competes in renewable financing, providing rival green solutions.
2. Fulcrum BioEnergy: Engages in bioenergy and waste conversion.
3. Orbital Marine Power: Focuses on renewable marine energy innovations.
4. Novozymes, Ginkgo Bioworks, LanzaTech: Compete from the biotechnology sector, providing industrial solutions and sustainable products.
Market Position and Strategic Alignment
Terra Genesis occupies a dynamic role in the ecological and regenerative markets, with competitors like Ecological Design and Permaculture Artisans closely associating in promoting ecological sustainability practices.
Industry Insights
- Masdar’s Investment: Masdar's 50% stake acquisition in Terra-Gen signals significant renewable initiative interest, hinting at potential shifts in market dynamics or new collaborations for Terra Genesis.
- Bioinnovation Edge: Novozymes’ enzyme and microorganism applications in industrial products indicate technological advances that may impact Terra Genesis's sustainable innovation development.
Strategic Opportunities
- Terra Genesis might leverage its expertise in integrative solutions to differentiate from competitors focused on singular sector sustainability.
- Seeking alliances with biotechnology or renewable energy entities can augment Terra Genesis's capabilities, especially in comprehensive interdisciplinary projects.
Staying adaptable and enhancing biosolutions capacities remains critical in the evolving market, with a strategic focus on sustainable ecological development aligning Terra Genesis with forthcoming regulations and green product demand.
