Company Research Report: Terra Outdoor Living
Company Overview
- Name: Terra Outdoor Living
- Mission: To help create beautiful, comfortable outdoor spaces for gathering, relaxing, connecting, and living well every day. Terra believes outdoor furniture should be as thoughtfully designed and well-made as indoor furnishings.
- Founded: 2004
- Founder: Steve Keihner
- Key People: No specific information provided about other key people.
- Headquarters: Mill Valley, California, USA
- Number of Employees: No information is available
- Revenue: No information is available
- Known For: Exclusively designed contemporary outdoor furniture with a focus on premium quality and European design.
Products
- Offerings: Terra offers outdoor furniture under its exclusive brand, Ventana. The product categories include lounging, dining & bar, fire tables, shade, and various accessories.
- High-Level Description:
- Products are engineered for durability and made from materials chosen for their beauty and durability, designed to last with minimal maintenance.
- Key Features of Products:
- Exclusive design with premium quality.
- Contemporary European design aesthetics.
- Durable, all-weather materials.
- Sustainable sourcing, including Indonesian legal teak.
- Direct shipping from the warehouse using the company’s delivery fleet, reducing costs by eliminating middlemen.
Recent Developments
- Recent Launches:
- Expansion into Southern California with the opening of new showrooms in Agoura Hills, Fountain Valley, and Pasadena in 2019 and 2021.
- New Partnerships:
- Collaborated with the National Forest Foundation to plant trees for every customer order under their Plant-A-Tree Program.
- Sustainability Efforts:
- Commitment to using ocean-sourced plastics and teak grown sustainably.
- Working towards B-Corp certification to enhance sustainability practices.
- Seeking complete sustainability by 2030.
Summary
Terra Outdoor Living, founded by Steve Keihner in 2004, offers premium contemporary outdoor furniture directly through its own showrooms and online platform. The company is headquartered in Mill Valley, California, and is committed to sustainability, quality, and exceptional customer service. Known for its unique and durable designs, Terra collaborates with international manufacturers and designers to bring its customers high-quality products at lower prices by eliminating the middleman. Recent business developments include showroom expansions and partnerships that align with Terra’s green initiatives.
