Texas A&M University-San Antonio - Comprehensive Analysis Report

Summary

Texas A&M University-San Antonio (A&M-San Antonio), established on May 23, 2009, is a public university within the Texas A&M University System. Its mission is to prepare and empower students through innovative academic and co-curricular programs, contributing to the economic and social development of the community and region. A&M-San Antonio graduates are equipped with knowledge and skills for rewarding careers, responsible global citizenship, and lifelong learning. The university's vision is to become a rising doctoral-granting institution with a strong research portfolio and a national reputation for equitable learning experiences and significant social, cultural, and economic impact.

1. Strategic Focus & Objectives

Core Objectives

Texas A&M University-San Antonio's strategic plan for 2022-2026, "Transforming Tomorrow Together," outlines several core objectives:

• Increase overall enrollment from 6,770 in Fall 2020 to 8,750 in Fall 2025.

• Increase enrollment in targeted student populations from 1,289 to 2,397 by Fall 2025.

• Increase community visibility to promote a college-bound culture through increased pipeline program participation from 7,463 to 10,100 by Fall 2025.

• Establish seven new funding revenue sources to support student enrollment growth and diverse student populations to increase student success by Fall 2024.

Specialization Areas

The university offers 26 undergraduate degrees and 13 graduate degrees in high-demand fields. These areas include:

• Education

• Business

• Information Technology and Cyber Security

• Criminology

• Biology

Target Markets

Texas A&M University-San Antonio primarily serves the South Texas region, with a focus on Bexar County and surrounding areas. It aims to provide educational opportunities to traditionally underserved populations and contribute to the economic and social development of the community. A&M-San Antonio is a Hispanic-Serving Institution (HSI) that serves a diverse student body, including a large percentage of first-generation college students.

2. Financial Overview

Funding History

• Texas A&M University-San Antonio has raised an undisclosed amount in funding.

• In 2023, the university received a grant of $1.94 million from HRSA.

• The Texas Legislature authorized $40 million in tuition revenue bonds for the new campus in 2006, contingent on full-time enrollment reaching 1,500 by January 1, 2011.

• The Texas A\&M University-San Antonio Foundation facilitates funding for the university.

3. Product Pipeline

Key Products/Services

Texas A&M University-San Antonio offers a variety of academic programs.

• Undergraduate Degrees: The university provides 26 undergraduate degrees in fields like education, business, and information technology. These programs are designed to equip students with the skills and knowledge required for various professional paths.

• Graduate Degrees: A&M-San Antonio offers 13 graduate degrees catering to specialized career advancements. Examples include degrees in counseling, educational leadership and business administration.

• Online, HyFlex, and Hybrid Courses: The university also extends its reach through flexible course delivery methods such as online, HyFlex, and hybrid formats.

4. Technology & Innovation

Technology Stack

Texas A&M University-San Antonio utilizes various technology products and services, including:

• Canva

• OpenDNS

• Ellucian Banner

The Center for Information Technology and Cyber Security offers programs to prepare students for careers in these fields, including Computer Science and Computer Information Systems with concentrations in Information Assurance, Enterprise Resource Planning Systems, and Project Management. Texas A&M University-San Antonio held its first 3MT in the Spring of 2024.

5. Leadership & Management

Executive Team

• President: Salvador Hector Ochoa. Dr. Ochoa assumed the role of president on August 2, 2023. Previously, he served as provost and senior vice president for academic affairs at San Diego State University.

• Provost & Sr. Vice President, Academic Affairs: Mohamed Abdelrahman.

• Vice President, Student Affairs: Juan Guardia.

• Interim VP Business Affairs and CFO: Marla Martinez.

• Chief of Staff and Vice President for Strategic Communications: Jessica Loudermilk.

• Vice President, Enrollment Management: Brandy McLelland.

• Vice President for University Advancement: Gwen Notestine.

Recent Leadership Changes

• In June 2023, the Board of Regents named Dr. Salvador Hector Ochoa as president of Texas A&M University-San Antonio, effective August 2, 2023.

• Dr. Ochoa succeeded Dr. Cynthia Teniente-Matson, who became president at San José State University in January. Dr. Linda Schott served as interim president.

6. Competitive Analysis

Major Competitors

Texas A&M University-San Antonio has 1781 competitors. Top competitors include:

• MIT

• Imperial College London

• Harvard University

Other Competitors:

• The University of California

• Palo Alto College

• Texas State University

• University of Texas at San Antonio (UTSA)

7. Market Analysis

Market Overview

Texas A&M University-San Antonio is located in one of the fastest-growing cities in the nation and is expanding to fill its nearly 700-acre campus. As of 2019, the university had 6,671 students, and in 2018, it enrolled 6,557 students, including 854 at the graduate level.

8. Strategic Partnerships

Strategic Partnerships

• Texas A&M University-San Antonio has partnered with Texas A&M Health and University Health in a $500 million investment in public health for Bexar County and nearby counties.

• The university has recently collaborated with Texas State University on an artificial intelligence research program.

9. Operational Insights

• Texas A&M University-San Antonio aims to provide accessible and affordable education.

• The university is focused on increasing its visibility and reputation within the community and enhancing its brand.

• Texas A\&M University-San Antonio is committed to fostering an inclusive work environment conducive to equity, satisfaction, and productivity.

10. Future Outlook

Strategic Roadmap

• Texas A&M University-San Antonio's strategic roadmap involves becoming a doctoral-granting university with a strong research portfolio.

• The university plans to increase enrollment and expand its programs to meet the needs of the region.

• Future development in the area would support research and innovative industries.

• Texas A&M University-San Antonio plans to reach an enrollment of 25,000 students by 2025.