Texas Nursery & Landscape Association (TNLA) Market Research Report

Background

The Texas Nursery & Landscape Association (TNLA) is a nonprofit organization dedicated to advancing the success of its members within the Texas Green Industry. Established over 80 years ago, TNLA's mission is to enhance members' business success through legislative and regulatory advocacy, education, networking, and the promotion of professionalism.

Key Strategic Focus

TNLA's strategic objectives include:

Advocacy: Representing members' interests in legislative and regulatory matters to influence policies beneficial to the Green Industry.

Education: Providing industry-specific knowledge through programs like the TNLA Leadership Bootcamp and various certification courses.

Networking: Facilitating connections among industry professionals via events such as the annual Nursery/Landscape EXPO.

Professionalism: Promoting high standards through awards like the Texas Excellence in Landscaping (TEIL) Awards.

Financials and Funding

As a 501(c)(6) organization, TNLA operates primarily through membership dues, program services, and contributions. In the fiscal year ending June 2023, TNLA reported revenues of approximately $2.93 million and expenses of $2.7 million, resulting in a net income of $232,000. Total assets stood at $5.9 million, with liabilities of $2.16 million.

Pipeline Development

TNLA continually develops programs to support its members, including:

TNLA Leadership Bootcamp: A program designed to cultivate leadership skills among Green Industry professionals.

TEIL Awards: Recognizing outstanding landscaping projects, with applications closing annually in October.

Technological Platform and Innovation

TNLA leverages various platforms to serve its members:

Online Education: Offering webinars and online courses tailored to the Texas Green Industry.

Digital Resources: Providing access to publications like the "Best of Texas Landscape Guide" and the "TCCN Field Guide."

Leadership Team

Amy Graham: President/CEO, leading TNLA's strategic initiatives and operations.

Curtis Smith: Director of Legislative and Regulatory Affairs, overseeing advocacy efforts.

Sarah Riggins: Director of Workforce Development, managing educational programs.

Amy Prenger: Director of TNLA & Expo Sales, coordinating events and membership growth.

Cheryl Staritz: Director of Finance, handling financial management.

Trevor Peevey: Director of EXPO & Event Operations, organizing major events.

Kimberly Cabrera: Marketing Manager, overseeing marketing strategies.

Chris Worley: Executive Assistant, supporting executive operations.

Leadership Changes

As of the latest available information, there have been no recent significant changes in TNLA's leadership team.

Competitor Profile

Market Insights and Dynamics

The Texas Green Industry is a significant sector encompassing nursery operations, landscaping services, and related fields. The industry is characterized by a diverse range of businesses, from small family-owned nurseries to large landscaping firms, all contributing to the state's economy and environmental sustainability.

Competitor Analysis

TNLA operates within a landscape that includes various regional and national associations, such as the American Nursery & Landscape Association and local horticultural societies. These organizations offer similar services, including advocacy, education, and networking opportunities, catering to professionals in the nursery and landscape sectors.

Strategic Collaborations and Partnerships

TNLA has established significant partnerships to bolster its mission:

Texas A&M AgriLife Extension Service: Collaborated on educational programs and research initiatives, earning TNLA the 2017 Partnership Award.

Educational Institutions: Engaged with colleges like Tarrant County College, Texas State, Texas A&M, and Palo Alto College for events such as the Nursery/Landscape EXPO.